As the anticipation mounts for Consumers' Day in Brazil, affiliates eagerly prepare to capitalize on this annual e-commerce extravaganza. Marked on March 15th each year, Consumers' Day isn't just a date on the calendar—it's a golden opportunity for affiliates to tap into the immense sales potential and connect consumers with irresistible deals and promotions.
In the vibrant landscape of affiliate marketing, discerning the best programs tailored for Brazil's unique market becomes paramount. This article delves into the crème de la crème of affiliate programs, meticulously curated to enhance affiliates' earning potential and delight consumers seeking the best bargains on Consumers' Day.
Let’s explore why Consumers’ Day is worth the buzz!
Consumers' Day and e-commerce
Consumers' Day in Brazil is a monumental occasion that propels e-commerce into a frenzy of activity. Offering tantalizing deals and discounts, this event has become synonymous with savvy shopping and unbeatable bargains.
Similar to the frenzy of Black Friday, Consumers' Day has evolved beyond a mere 24-hour event, expanding into what is now known as "Consumers' Week." In some instances, online marketplaces and e-commerce platforms extend their offerings throughout the entire month of March, transforming it into a veritable "Consumers' Month" celebration.
A study conducted by All In and Social Miner in 2022 sheds light on the staggering financial impact of Consumers' Day. Brazilian consumers unleashed a spending spree totaling a whopping $138 million USD, representing a staggering 22% increase compared to the previous year. It's not just the Gross Merchandise Value (GMV) that's on the rise; the number of orders surged by an impressive 16% during this period.
In February 2022, MindMiners conducted a study to gauge the purchasing intentions of Brazilian consumers for the Consumers' Day. The findings were striking, with over 56% of respondents expressing their intent to partake in the festivities, enticed by the promise of enticing discounts. This marked a notable 7% increase from the previous year, underlining the growing significance of this event in the minds of consumers.
For brands and retailers, Consumers' Day presents an unparalleled opportunity to captivate audiences with exclusive promotions and discounts, enticing them to make purchases they've been eyeing.
Consumers' Day 2023: The Digital Frontier
Brazil is the largest economy in Latin America, and Brazilians have wholeheartedly embraced online shopping with a staggering 76% making purchases through digital channels in 2022, according to data from AMI. This trend shows no signs of slowing down, especially during landmark events like Consumers' Day.
Research conducted by MindMiners unveils the overwhelming preference for online shopping during special occasions like Consumers' Day, with over 81% of Brazilians expressing their willingness to indulge in digital retail therapy.
Top-selling Products: A Shopper's Paradise
Consumers' Day 2024 is poised to witness unprecedented demand across various product categories. From the latest electronics to trendy apparel and indulgent beauty products, consumers are primed to indulge in a shopping spree like never before.
Some of the top-selling products during Consumers' Day 2023 included:
- Electronics: Cellphones, accessories, cases, streaming devices, and media players.
- Apparel and Clothing: Fashion-forward attire for both men and women.
- Beauty: Fragrances and personal care products.
- Home Appliances: From cake makers to mixers and cleaning devices, household essentials are expected to fly off the shelves.
1. Netshoes Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: 6%
Cookie lifetime: 15 days
Deeplink:
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2. Zattini Affiliate Program
Type: CPS
Payout: 6%
Cookie lifetime: 15 days
Deeplink:
Landing pages:
3. Madesa Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: 6%
Cookie lifetime: 10 days
Deeplink:
Landing pages:
4. Pague Menos Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: up to 8%
Cookie lifetime: 30 days
Deeplink:
Landing pages:
5. Livelo Affiliate Program
Vertical: E-commerce
Type: CPA
Payout: 10%
Cookie lifetime: 7 days
Deeplink:
Landing pages:
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Wrapping It Up
As we conclude our exploration into Brazil's Consumers' Day, affiliates stand at the precipice of a remarkable opportunity. This annual event isn't just a one-day shopping spree—it's a chance for affiliates to elevate their earnings and solidify their presence in the ever-expanding world of e-commerce.
By leveraging their unique skills and aligning with top affiliate programs, affiliates can maximize their earnings potential and cement their status as indispensable partners in the e-commerce ecosystem.
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