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The Importance of Proper Copy Editing

Discussion in 'Copywriting' started by digiexpress, Aug 21, 2015.

  1. digiexpress

    digiexpress Affiliate affiliate

    Most writers are not aware that it takes longer to edit than it does to write. They think editors just whip through a dozen pages in minutes, and it’s ready to go. Actually, proper copy editing takes a great deal of time and is actually worth more than copy writing.

    A good copywriter will edit the copy over and over, because they know that copy editing is the key to their writing presenting its very best. This is even more so, when it is a book or e-book that has been written. Editing is an integral part of your writing.

    * It will fine tune the copy to ensure it is easy to read, and comprehend.
    * It ensures a consistent voice throughout the writing.
    * It ensures the information is presented in the best format possible.
    * It fixes punctuation, grammar, etc. so that the writing looks professional.

    When it comes to editing there are a number of steps – let’s have a look at them.

    Step #1 - Time to Get Critical
    How well does the writing flow? What’s the foundation? How well does the writer’s idea shape up in Chapter One, and does it continue to properly flow from there? How well does it conclude? You must analyze the writing and then make necessary changes.

    Step #2 – Edit the Entire Book
    Now that you have completed the analysis you know what needs to be done to fix the weak spots, so that’s where you go next. You should read the content aloud so that you ensure the words make sense when spoken aloud. It’s a good idea to turn tracking on so you can see what changes are being made.

    Step #3 – Stop Once and Repeat Again
    You are actually going to do this step a few times. You’ll edit, then walk away from your project and come back and edit it again. You will repeat until you have corrected everything that needs to be corrected.

    Step #4 – Grammar and Spelling
    Now you are going to become concerned with the grammar and spelling, giving the material a once over, and then repeating as often as necessary to catch all the little mistakes.

    Step #5 – Inject a Voice
    Once the editorial flow is good, you need to start to pay attention to the writing tone and the style. Read it again and pay attention that things are being said “the right way” and that the same energy flows from start to finish.

    Step #6 – Format the Text
    This is very important – it includes headings, font, font size, etc. to ensure the writing format is uniform from start to finish.

    Step #7 – The Final Review
    This is it – the last critique. Make sure you have your critical eye working. You should actually have left the material sit for a couple of days before you take on this final step. Your objective is perfection!
    talha123 likes this.
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  3. Yurii Sysak

    Yurii Sysak Affiliate affiliate

    you can hire professional editing service
    Last edited: Dec 3, 2017
  4. azgold

    azgold Super Moderator Super Mod moderator affiliate

    Oh, I am! I despise editing, even of my own stuff. Actually, I think you'd call what I do, proofreading. And I'm definitely not a pro editor. My hat's off to the pros, I wouldn't want their job.

    Both writing and editing can take a great deal of time. Is one worth more than other? Not sure that I'd say that but I think it depends on the quality of the writing. :D Good editing can make a writer's work worth more, that's for sure.

    Which is why they are worth the money, in my opinion. You can have the best idea/story/essay/script/etc. in the world but if it has bad flow or grammar, it loses a great deal of reader trust and interest. A polished version makes such a difference.

    That sounds way easier. :D

    However, some people want full control over their work, or can't afford the cost of a professional. That's where this thread will come in very handy. Besides that, it's always good to have at least a basic understanding of how this all works, so you'll know if your work is being edited properly.
  5. Graybeard

    Graybeard Affiliate affiliate

    Interestingly readability, is a big factor. You want to aim for 8th grade level readability when dealing with the general public, pathetic, I know ...

    Most people have a hard time following college level writing. Talk to your customer -- don't talk down to him or above his understanding level ;)
    azgold likes this.
  6. azgold

    azgold Super Moderator Super Mod moderator affiliate

    Standards have fallen, used to be 10th grade level. Sad.

    Exactly! Doesn't matter what level they're at, you want to connect with them, as best you can. That means, you need to be able to 'speak their language'.

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