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~Terms of SEO~

Discussion in 'Business Management' started by Robdale, Mar 2, 2009.

  1. Robdale

    Robdale Affiliate affiliate

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    Hello Dear Friends,

    I have noticed that many new members create threads just to ask about the terms of SEO. So, i have created this thread that includes all the SEO terms and would be easier to newbie's. Please add your terms if you have or any more info about the terms.

    Terms of SEO

    301 Redirect - Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.)

    Affiliate Marketing - A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead. See affiliate marketing programs.

    AJAX - Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps.

    Alt Tag - An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.

    Anchor Tag - An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.

    B2B - Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia)

    B2C - Business To Consumer. Transaction of goods or services directly to the end consumer.

    Backlink - Links originating from one website and pointing to another website or web page. See link building.

    Black Hat SEO - The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. More on black hat seo.

    Blog - "Web Log". An online journal of sorts.

    Bot - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.

    Cloaking - Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.

    Conversion - Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.

    CPA - Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).

    CPC - Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.

    CSS - Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.

    CTR - Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression). (Wikipedia)

    Dynamic Website - A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.

    Google PageRank - Google PageRank™ is a numeric value that represents how important a page is on the web.

    Keywords - Words that are used by search engines to determine the topic of a given web page.

    Keyword Density - How often a keyword or keyword phrase is used on a given web page.

    Landing Page - A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.

    Latent Semantic Indexing - Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example.

    Meta Data / Meta Tags - Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.

    Organic Search - Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for "george ajazi" will return this website in organic search results.

    Paid Link Building - Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building.

    PPC - Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.

    Reciprocal Link - The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.

    Sausage Link - A tasty snack to munch on while building reciprocal links.

    Search Engine - Web site whose function is to help users find web pages on any given searched topic.

    SEM - Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

    SEO - Search Engine Optimization. The act of altering a web site so that it does well in organic listings of search engines. A service I give away for free.

    SERP - Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.

    Spamdexing - Spamdexing was describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms Of Service of most search engines and could be grounds for banning.

    Spider - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots.

    Splash Page - Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy.

    Static Website - A website or web page whose content is fixed (does not change or has to be manually changed).

    Supplemental Results - Google's secondary index of web pages it doesn't consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way.

    Title Tag - A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.

    TLD - Top Level Domain. The three main domain extensions: .com, .net, .org

    URL - Uniform Resource Locator. Or, more commonly, a web address.

    W3C - World Wide Web Consortium.

    White Hat SEO - The use of accepted SEO practices in order to get higher rankings, more traffic, etc.
     
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  3. CoolDude55

    CoolDude55 Affiliate affiliate

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    Nice post, you have shared a very helpful information.
     
  4. bobwilson37

    bobwilson37 Affiliate affiliate

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    Excellent post!! It has everything from A to Z in SEO..If you go through this definitely you will get a strong knowledge..It is one of the best thread i have seen so far...Thanks a lot for sharing such a outstanding information..Good Job...
     
  5. Robdale

    Robdale Affiliate affiliate

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    Thanks ppl. I would appreciate if you all can contribute your little knowledge to make this thread more useful for newbie's.
     
  6. shaundiamonds

    shaundiamonds Affiliate affiliate

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    There is no secret to SEO, build quality linkbacks, have good content and well formed pages with a good KW density and you can't fail. The only fallback is the amount of time it takes to achieve all of these, hence BH SEO is a preferred method for people wishing to make a quick buck.
     
  7. dsouza

    dsouza Affiliate affiliate

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    brilliant! great post, but you should also mention sandbox effect.
     
  8. NukeWeb

    NukeWeb Affiliate affiliate

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    Thanks man its is a very useful post for me.
    Good works man.
    Thanks.
     
  9. Robdale

    Robdale Affiliate affiliate

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    Please elaborate the term "BH SEO".
     
  10. Travelloger

    Travelloger Affiliate affiliate

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    You missed

    nofollow - links that have a rel="nofollow" tag that tell the search engines to ignore and thus not pass pagerank or any value to that link

    dofollow - link that do not have a rel="nofollow" tag and thus pass full link value to the page they link to.
     
    JennyTod likes this.
  11. shaundiamonds

    shaundiamonds Affiliate affiliate

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    Black Hat SEO
     
  12. Robdale

    Robdale Affiliate affiliate

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    But, don't you think if you follow WH methods you will get the business for long term. BH can bring you business in less time, agree but, the growth will low down if you stop doing BH methods.
     
  13. stanneon

    stanneon Affiliate affiliate

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    ^ yep considering that BH methods really increase all the chances that your site will make the best in the business, but don't you think that it also increase the chance of being banned from SE's?... There's nothing wrong in following WH methods and look at the good side, even though its a slow process you'll gradually see what aspect your lacking of, in what process you need to do better. This gives you a chance to improve. :)
     
  14. Robdale

    Robdale Affiliate affiliate

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    I am not saying that BH methods are not worth, but it should be used when its necessary.
     
  15. highlander

    highlander Affiliate affiliate

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    Rob,

    Black Hat brings business in less time? Are you sure about that? I doubt it bcos even if the optimization was coded in 1 day, it will take weeks to show up in the search engines to be able to work for you (not including site/sales enquiries happening) - that compared to instant set-up adverts which anyone can set up within 10 minutes.

    Also I think everyone assumes their site will be on the first few pages of search engines for this fast seo to work, this is unrealistic and many keyword terms are ranked in the hundreds, so you could end up on page 500 for the keywords and nobody will search that deep. Or do you think only 10 others use the keywords that you do....

    There are 1000's at least that WILL be using the exact same keywords you are using - the amount of exact same type websites out there will confirm this. Unless a website is so vastly different, it will use the same, popular keywords eg: web this, web site that, siteA, siteB, flower, flowers, florist, florists, marketing, web marketing etc.

    So seo isnt faster results at all.
     
  16. Travelloger

    Travelloger Affiliate affiliate

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    The whole point of BH is to get sites up faster and easier than WH by trying to find loopholes in the SE algos. Otherwise what would be the point of BH?
     
  17. highlander

    highlander Affiliate affiliate

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    Well if you know that, then so does everyone else. Do you really think the search engines will just let you gain advantage over them? I dont think so, or why would they penalize sites at all.

    All this 'loophole crap' is used to gain unfair advantage, and the goal being to rank higher without paying for adverts - er, people are delusional to think they can just get away with this lol. Some tactics are allowed, but you go overboard and youll get wipped badly!

    Pagerank penalties, and de-indexing will happen. These engines wont give you too much, bcos their business is built on paid advertising - so it amazes me how many can be so dumb about this. Okay put it another way - why do search engines design themselves with only 1 first/top page for each keyword - bcos they know only 10 companies will rank on it, so they get to charge the others to appear in paid adverts.

    You cant win.
     
  18. bobwilson37

    bobwilson37 Affiliate affiliate

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    All definitions gathered at one place. Wonderful post. Thanks for sharing.
     
  19. toffee

    toffee Affiliate affiliate

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    The newbie here says: Thanks a lot for sharing that lexique Robdale.

    Big help!:thumbup:
     
  20. johnbrent

    johnbrent Affiliate affiliate

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    Thanks for this great post. These are most basic terms in SEO and also very important.
     
  21. Tim Martin

    Tim Martin Affiliate affiliate

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    Nice, I find this post very important and informative. Good job
     

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