Search Tips For Travel Advertising Success

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6 Search Tips For Travel Advertising Success
by John Cosley, Search Engine Land
April 29, 2015

Factoring in a slew of positive, travel-related economic indicators like low unemployment rates, gas prices lower than they?ve been in years, and a strong U.S. dollar, 2015 is shaping up to be a big one for families taking summer vacations.

In fact, according to Choice Hotels International, Americans plan to spend eight percent more on leisure travel this year and five percent more per trip than last year.

For digital marketers, all of this translates into an explosion of digital searches for travel. In fact, according to eMarketer, U.S. digital travel sales will top $153 billion ? up almost six percent from 2014. Mobile travels sales will top $36 billion.

These are big numbers, and planning your digital search strategy is essential in order to capture the biggest share of this seasonal spend. Here are six essential tips for search marketers, sure to make your seasonal travel campaigns the best they can be:

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