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Scale with Bing Ads

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CelebriViews

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Hey guys.

I've got one specific keyword that is converting really well on Bing ads.

I'm wondering if it would be best to increase the bid of the keyword or create a new campaign with that specific keyword.

Or, create multiple ad groups in the existing campaign with the same keyword.

Which would be the best way to scale?

Looking forward to your replies!
 
MI
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