POF Case Study- Two Mature Campaigns advice?

[HMA5150]

Ok so I'm doing two campaigns on POF. Both of the campaigns are targeting mature dating.


Campaign one: 10/22/12 - 11/8/12

Targeting widowed Woman 40+

Clicks: 62
Conversions: 14
Conversion: 22.6%


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Campaign Two: 10/22/12 - 11/8/12

Targeting bbw Woman 40+ Different offer

Clicks: 24
Conversions: 4
Conversion: 16.7%

At this point im almost breaking even spent $100.00

Made $90.00

What do you guys suggest so i can make this profitable?

 

[K]

What CPM are you paying and how much does the offer pay out?

Direct linking or LP?

 

[HMA5150]

Im using a landing page.

cpm is .35in the mornings and evenings it goes up to .45

the offer paysout $5.00

 

[rem0]

Kill any none performing ads, anything under 0.10% CRT is the usual rule. If you can see that some images are working well create some more ads with the images with different copy.

 

[strikefreedom]

Thanks for good information

 

[Meathook]

I don't know how detailed your tracking is, but do you see any trends in the time of day that indicates a better ctr or conversion rate? Day parting can be a pain if you have to do it manually, but if your getting a 22% and 16% conversion, then running the ads when they are seeing the best response might improve things.

 

[Meathook]

And congratulations! I didn't hit over 10% conversions in the first 5 campaigns i ran. Whatever you're doing, keep it up!

 

[Effect]

Is this still running? nice thread

 

[affilaitetony]

Suggestions:

-- Break down your campaigns into 2 separate age groups: 40-50 and 50+. You'll find one group has better ROI than the other.
-- Test ANGLES. Brainstorm 4 different angles and create ads/landers based around those ideas. Then focus on the most profitable one
-- Test LOTS of creatives. I find for every 100 creatives I test on POF, about 5 will be ultra profitable, 10 will be slightly profitable, and the rest will break even or lose money
-- Test different login counts. Some login count ranges produce better ROI than others

Good luck!

 

[titanium777]

Rotate images, try messing w/ sesion depth/login count, add borders to the images (for higher CTR)

 

[K]

Any update on this?