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Optimum IP Filtering w/ Kimia – It Makes A Difference

Discussion in 'Testing, Optimization and Scaling' started by MarinaKimia, Apr 7, 2016.

  1. MarinaKimia

    MarinaKimia Affiliate affiliate

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    The following post explains a typical affiliate situation we can find ourselves in and gives some strategic suggestions. There will be a follow up post that provides further solutions!


    Most affiliates are looking for that “white whale” that will bring in the revenue with the simplest strategy, for many partners this usually means only buying carrier traffic. The result is that, in general, wifi traffic can then be bought cheaper in the market. So, why not use a strategy that allows you to monetize “mix traffic” and profit from this, lower-cost, Wi-fi segment.

    Affiliates use two tactics to achieve a good bid for mixed traffic:

    1. If the network/publisher allows it, they create separate campaigns for carrier and Wi-fi with different bids (a lower one for Wi-fi), or else the “carrier-only” buyers will outbid you easily.

    2. If the network/publisher doesn’t allow separate campaigns, then affiliates use a lower bid for a mix of “carrier+wifi”, as this can still be profitable if the bid is competitive (low) enough.
    The problem with buying unsegmented bulk traffic is that the EPC difference between each segment, it can be from $80 carrier to $1 Wi-fi. However the standard % of carrier/Wi-fi traffic that you will receive will be the other way around: 85% Wi-fi and 15% carrier. So, the reality is that finding the right bid, valid for all segments, is complicated, however, if you decide to bid on mixed traffic then…

    … the key to monetizing this mix is very simple: use the best filters/routing available, so you can send the carrier traffic to pin summit offers (or even better, segment each carrier and send them individually to the best pin submit offer specifically for them). Then send Wi-fi to other offers that work best for this segment. This way you make an economic bid for the mixed traffic, then optimize it on your side. This will allow you to outbid your competitors that do not do this specific filtering/routing, either because they don’t have access to the tools or “just aren´t bothered” with the optimisation process!. It will also allow you to avoid the “high bids war” for the best performing “carrier only” traffic.

    When we say “use the best filters available” to you, we mean it.

    advertising-kimia.jpg

    Kimia is very proud of its carrier filtering. We use a combination of 3 different commercial databases plus the IP ranges provided from the partners and even directly from carriers, as we have a strong relationship with many carriers worldwide (Kimia functioned as a tech provider for carrier billing before we switched into an affiliate marketing). On top of that, and this is our differentiator, we have our own “conversions data”. We are currently sending an estimated 5 million conversions per month to carrier CPA offers, this generates an enormous amount of data that clarifies which IPs convert for each offer. To merge these various sources, Kimia has developed its own in-house technology and has a department dedicated full time on these resources.

    Contact us for further information and to benefit from these IP ranges!: Kimia · The premium performance network
     
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  2. Voluum
  3. MarinaKimia

    MarinaKimia Affiliate affiliate

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    Hi guys, so heres the followup post I mentioned last week with more advice on how to optimize your traffic based on segment filtering just a click away, and free!, with Kimia.


    So, if you read our previous ip advice, you might think, well, mobile tracking platforms also allow you to setup your own filtering rules also based on ips. Yes, true, however their ip databases won't be as specific as ours, because they don´t work with conversion data like we do.

    And... Kimia isn´t only the best source for ip filtering, we also provide the best filtering tools for free to all our partners.

    One of our top features is our “Custom Matrix”, where you can setup rules based on country, device and carrier on an extremely “user-friendly” interface.

    Example of rules setup:
    • IF Spain AND Android AND Vodafone THEN -> Kimia´s internal Offer 1
    • IF Spain AND Android AND Movistar THEN -> 80% Kimia´s internal Offer 2 - 20% Kimia´s internal Offer 3
    • IF Spain AND iOS AND Vodafone THEN -> EXTERNAL LINK
    • IF Spain AND Android AND Wifi THEN -> EXTERNAL FALLBACK URL
    • OTHER -> Any traffic arriving from a segment you have not specified will go straight to Kimia´s general algorithm, which will decide which is the best offer per segment within that “bulk traffic” etc.
    As you can see in this “example”, we help you filter all traffic specifically, however if you send traffic “outside” the rules setup it will never get "lost”, we will always monetise it in “OTHER”, which is Kimias general algorithm.

    What the “EXTERNAL LINK/FALLBACK” means is that, besides sending your traffic to our offers (which is obviously the goal for both sides :) ), we also allow you to use your own offers, or even other affiliate networks offers, to monetise certain segments of traffic, if you feel these external offers will do better then Kimias offers. We don't take any commission on this traffic. We just ask you to be considerate and if you are using this free tool, you could test Kimias offers on other segments because we truly have top eCPMs and believe that we will be more competitive than any other external offer. All our offers are tested before being uploaded and have their performance proven based on competitive eCPMs.

    Basically, we offer a free full traffic routing service that will lead to better, optimised, targeting for our affiliates. Both through our offers and even, if its ever necessary (which is shouldn’t be ;) ) through external offers, as long as it helps our partners generate more revenue overall. This is the common goal!

    We are also aware that this may be a more “in detail” approach then some of our partners want, as its for top optimization strategies, so we also provide a free tool called “Perfor-Matic”. This is a single campaign URL (adcode) which you can setup to send your bulk traffic (unfiltered/unsegmented traffic) and we do the all the segmenting and routing on our side based on the results given by the algorithm.

    All these options are available in an “easy-to-use” platform, with an interface that allows you to view stats in real time (there are various filter options available for your convenience)

    Whatever your traffic needs, Kimia assures you, we have a tool that will help you generate the most revenue out of every click.

    If you want to learn more about our matrix, or feeling the advice we have given here is not clear enough, do contact me on skype @ mlopezarranz or if you think this is a tool you want to start testing out signup here for a "no-strings attached" test period: Kimia.Mobi
     
    K likes this.
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