Online dating has been around for about 30 years. The matchmaking industry was not booming at the very beginning of its existence, but with technological development and the emergence of various apps and services, online dating eventually turned into one of the leading digital niches.
Hi all! iMonetizeIt team with you and today we want to talk about Niche Dating. Dating has come a rather thorny way: from newspaper ads to dating sites and paid mobile applications. So, today, Niche Dating is gaining momentum, both in terms of volume of traffic and revenues...
Buckle up, because in the next 10 minutes you'll find meaningful and interesting information!
Audience
As one of the leading industries, online dating has continued to evolve, and as a result, it has divided into niche-specific segments based on the user's own interests. The introduction of advanced apps and paid platforms has been one of the growth factors influencing the continuous evolution of the online dating industry. Moreover, experts claim that the Niche dating market size is expected to reach 2.47 billion by the end of 2023 and this is just a sign of the growth dynamics.
GEO
Niche Dating is more pragmatically oriented toward the Western market, and in particular LGBT-friendly countries. These are mainly Western Europe, North and South America, Central Asia and Australia.
Below we provide a map of LGBT-friendly countries:
We can clearly observe that most African, Arab and CIS countries have a negative attitude towards Niche Dating. In all Islamic countries, it is a taboo subject and belongs to the Haram. What can not be said about Asia, which at the moment is actively invested in dating. Today the growth trend of niche areas can be seen in many areas. The world is becoming more loyal to LGBT groups, which is good for us. From the point of view of profit, the most interesting countries are Western Europe and the United States. All that is left is to figure out how to attract the right audience, use point creatives and speak the same language with your narrowly focused niche.
GEO was also chosen for a good reason because the U.S. continues to hold the title of a giant dating market among other countries, and Niche advertising among publishers - is a common practice. Consequently, the conclusion suggests itself, because the more tolerant the audience, the more solvent it is. They are willing to pay for their "wants", and our profits from such campaigns will be many times greater.
Niche Dating Trends
The choice of apps and sites at the moment is enormous, as evidenced by the statistics on the most used LGBT sources:
Right now, most of the apps are focused on becoming a judgment-free site, shifting their focus away from basic triggers like age, weight, hair color, etc.
Let's not forget about the integration of all of our favorite social networks. Niche Dating is no exception from its counterparts in the dating vertical and is just as adapting to the user's interests, language, age, geo, preferences, lifestyle, etc. So they serve each user personally. This also applies to the way social networks operate because it's no secret that online dating is closely connected to all our favorite Instagrams, Facebook, Twitter and others.
Creatives
Since the best place to post is social media, ideally work with creatives. It all depends on the GEO you are launching, for it may affect preferences: race/body/social status. In this vertical, as in others, nothing is without tests. So here you have to do your analytics through: "what does the audience want?" + choose a successful creo, which will attract potential leads.
An important part of the creatives will be the background, which exactly (or very similar) copies our social network and looks native, like Facebook, Snapchat, or WhatsApp.
Example:
Conclusion
This area is becoming more and more popular for the public by the hour and yet, the demand side still has huge growth potential. In other words, Niche Dating will attract more users in countries where demand is currently lower. Taking into account previous growth patterns, driving forces and current trends. In short, we should expect a big influx of innovation and consolidation.
Why should Niche Dating be a campaign to consider? It is very simple: this vertical has regular financing. The online dating market is not free of competition and problems, because there is intense competition between dating sites. This is where affiliate marketing comes in. The more competition - the higher the commission. Affiliate programs (including iMonetizeIt) that have Niche Dating offers in their arsenal are aimed at increasing sales and providing highly effective tools to monetize your traffic. Most importantly, Niche Dating has high conversion rates and high payouts. The only thing you need to do is connect to the Niche Dating gold mine!
The iMonetizeIt team is not standing apart from the trends and is also making constant updates to make our webmasters jobs easier.
The main changes by campaign:
1) Increased GEO coverage on Niche Dating
The following countries were added: Greece, Portugal, Poland, Denmark, Sweden, Norway, Brazil, Thailand, Singapore, Taiwan, South Korea.
2) The number of products in TIER 1 countries has been updated and increased:
12614 WAP Buddy**** * SOI JP
12613 WAP Triff**** * SOI DE
12612 WAP Triff**** * SOI AT
12611 WAP ****ZijnCool * SOI NL
12610 WAP Rencontres**** * SOI BE
3) Work was done to increase the available landing pages for campaigns.
A large number of "clean-lands" have been added to make it easier to moderate and increase the conversion rate depending on the resource.
With this feature, the webmaster will save more time and redirect it directly to the work.
In order to receive income from this vertical you don't need to worry about buying a tracker or spend a lot of time on the selection of offers - Smartlink takes care of everything. And Niche Dating is the choice for those who are looking for something new, and most importantly - profitable!
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