Hello,
I’m fairly new to Adwords and PPC campaigns.
I stated my first proper Adwords campaign 2 weeks ago, using existing pages within my site as landing pages. The aim was to get the person to fill in a quote request form. However, I was worried that the site menu structure would encourage people to click away from the form onto other topics.
I also felt that people could just be calling the company using the company phone number (on the main header image banner), and that would make it very difficult to judge if the campaigns where converting / being successful.
I’ve therefore made a test landing page (here) without any menu structure, but am now worried that this may be a little too simplistic!
Any comments would be much appreciated.
----------------------
Dave
I’m fairly new to Adwords and PPC campaigns.
I stated my first proper Adwords campaign 2 weeks ago, using existing pages within my site as landing pages. The aim was to get the person to fill in a quote request form. However, I was worried that the site menu structure would encourage people to click away from the form onto other topics.
I also felt that people could just be calling the company using the company phone number (on the main header image banner), and that would make it very difficult to judge if the campaigns where converting / being successful.
I’ve therefore made a test landing page (here) without any menu structure, but am now worried that this may be a little too simplistic!
Any comments would be much appreciated.
----------------------
Dave
