Mushroom
New Member
Hi, I am new to the forum but old to the Web. I have been active on the Web since 94' and published my first site in 95'.
It has been a great experience, and as an early pathfinder I have the arrows to prove my journey is not without a few wounds. This is, like many others what attracted me, to the Web. Not the arrows, but having the ability to develop a business on a level playing field.
Making money on the Internet is an easy task to think about, but the transition of a thought (dream) to the reality of making money can be a long journey.
How many times have I heard "just get some advertisers" like any publisher. In the early to mid 90's that was difficult because most known advertisers had little knowledge of their ROI until they tired it and they counted on the Advertising Agency to guide them. That made the task even more difficult at first because why would an agency risk the clients money on an unproven market?
Finally the upper management, mostly encouraged by a younger generation, their kids, were introducing the Web to their parents, and the parents (executives) asked the mid to lower management why they were not advertising on the Web, and this management group through the question to their agency. The answer was simple it was an unproven market.
Shortly following was when we, as publishers, saw the BOOM.
I know I was doing my normal routine (mostly nothing) and I got a call from an agency wanting a RFP for run of network. Not wanting to sound dumb I said sure, but truth be know I didn't have a clue about RFP's, or even the term run of network. But I had sources that did know, and they were good enough friends to ask.
Well that was suddenly a big change fore me to go from earning maybe $300, to a big month $750 from a banner ad campaign. You know the networks that evolved from banner networks to affiliate networks.
My short introduction is just about finished.
I puffed out my chest and asked for my highest revenue from my history $750a month. To my surprise the agreed with hesitation. I thought I had knocked it out of the park, but two weeks later they called, and said they felt bad about taking advantage of me and increase the amount to $1,350. Knock me over with a feather. Three months later they called again and I had my fingers crossed they would not run away. But again I was surprised the want another three months, but they would pay $7,500 per month. I big strain on my heart, but a accepted.
Knowing the direction of the banner networks, which was on a definite slide I was deeply concerned this was only a short term situation, and began looking at pay for clicks. At the time we, "publishers", were about .03 cents to if you were lucky .05 cents.
My greatest fear happened at the end of this campaign the agent called and said their client had decided they wanted to pay only based on click troughs‘. Boy that was scary because I had no idea of the number of click that I generated for them, and I never invested in the stat program to help.
OK, just about there.
They told me I could not tell another the amount, but the client was going to pay me .75 cents per click. Unheard of. Still nervous but without the ability to say no I accepted. Well, the agency said the client was sending me a bonus for all the business they had received for the first few months above what I had been paid.
You could have knocked me over with a feather. They sent a check for additional $10,000. Then the first month of click troughs came in.. I was sending them over 28,000 clicks at .75 cents per click.
I rest of the story is history, as this story was, and I use it as my introduction.
I look forward to joining this forum and learning.
Kind Regards
It has been a great experience, and as an early pathfinder I have the arrows to prove my journey is not without a few wounds. This is, like many others what attracted me, to the Web. Not the arrows, but having the ability to develop a business on a level playing field.
Making money on the Internet is an easy task to think about, but the transition of a thought (dream) to the reality of making money can be a long journey.
How many times have I heard "just get some advertisers" like any publisher. In the early to mid 90's that was difficult because most known advertisers had little knowledge of their ROI until they tired it and they counted on the Advertising Agency to guide them. That made the task even more difficult at first because why would an agency risk the clients money on an unproven market?
Finally the upper management, mostly encouraged by a younger generation, their kids, were introducing the Web to their parents, and the parents (executives) asked the mid to lower management why they were not advertising on the Web, and this management group through the question to their agency. The answer was simple it was an unproven market.
Shortly following was when we, as publishers, saw the BOOM.
I know I was doing my normal routine (mostly nothing) and I got a call from an agency wanting a RFP for run of network. Not wanting to sound dumb I said sure, but truth be know I didn't have a clue about RFP's, or even the term run of network. But I had sources that did know, and they were good enough friends to ask.
Well that was suddenly a big change fore me to go from earning maybe $300, to a big month $750 from a banner ad campaign. You know the networks that evolved from banner networks to affiliate networks.
My short introduction is just about finished.
I puffed out my chest and asked for my highest revenue from my history $750a month. To my surprise the agreed with hesitation. I thought I had knocked it out of the park, but two weeks later they called, and said they felt bad about taking advantage of me and increase the amount to $1,350. Knock me over with a feather. Three months later they called again and I had my fingers crossed they would not run away. But again I was surprised the want another three months, but they would pay $7,500 per month. I big strain on my heart, but a accepted.
Knowing the direction of the banner networks, which was on a definite slide I was deeply concerned this was only a short term situation, and began looking at pay for clicks. At the time we, "publishers", were about .03 cents to if you were lucky .05 cents.
My greatest fear happened at the end of this campaign the agent called and said their client had decided they wanted to pay only based on click troughs‘. Boy that was scary because I had no idea of the number of click that I generated for them, and I never invested in the stat program to help.
OK, just about there.
They told me I could not tell another the amount, but the client was going to pay me .75 cents per click. Unheard of. Still nervous but without the ability to say no I accepted. Well, the agency said the client was sending me a bonus for all the business they had received for the first few months above what I had been paid.
You could have knocked me over with a feather. They sent a check for additional $10,000. Then the first month of click troughs came in.. I was sending them over 28,000 clicks at .75 cents per click.
I rest of the story is history, as this story was, and I use it as my introduction.
I look forward to joining this forum and learning.
Kind Regards
