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My first campaign...Trying Pop (sweepstakes offer SOI)

Discussion in 'Follow Alongs and Online Journeys' started by TMG, Jan 8, 2016.

  1. TMG

    TMG Affiliate affiliate

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    Hey Guys and Gals,
    This is TMG finally jumping in and getting my feet wet!!! I am looking for feedback on the data I show you guys and gals. As I said in the title this is my first campaign. I am a little nervous about doing this follow along but this will hold me accountable.

    Traffic Source: ZeroPark
    Sweepstakes offer: Win and iPhone or Samsung 6
    Payout: $0.48 Single Opt In
    Daily Budget: $15 a Day

    I have attached my lander results from Voluum.


    ZeroPark blew through my daily $15 budget...the is a little concerning! Sweeps Campaign.PNG
     
    dedicatednewbie and game333 like this.
  2. newbidder
  3. tommi2500k

    tommi2500k Affiliate affiliate

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    Make 2 campaign; POP and DOMAIN
    Double your daily budget

    Hows your landers look?
     
  4. TMG

    TMG Affiliate affiliate

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    Responding to you via my smartphone right now. I will upload the landers when I get back to my home. Should I add the domain campaign with keywords?
     
  5. TMG

    TMG Affiliate affiliate

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    Here are my results so far:

    Sweeps campaign2.PNG
     
  6. servandosilva

    servandosilva Moderator moderator affiliate

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    It looks like your revenue isn't being tracked.
    However, your landing page CTR is quite low. Let's have a look at the landing pages so everybody can provide some feedback :)
     
  7. TMG

    TMG Affiliate affiliate

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    Here are more results:
    My revenue was not being tracked when I first launched Newbie mistake

    Here is the correct Revenue:

    Ver Index1 :revenue:$6.24 Cost:$28.55 Profit:-$22.31 ROI :-78.14%
    Ver Index2 :revenue:$3.84 Cost:$28.12 Profit: -$24.28 ROI : -86.34

    sweeps.PNG
     
  8. ppcnewbie

    ppcnewbie Affiliate affiliate

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    Is this low for pop traffic? I thought about 1% or so it's decent, considering it's interruptive advertising. By looking at the CTR, I think he's using the survey-type lander, they usually get lower CTR, right?
     
  9. TMG

    TMG Affiliate affiliate

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    Yes I am using a survey lander.
     
  10. TMG

    TMG Affiliate affiliate

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    Here are yesterdays results ...I added another lander in English and Malay Named it Sweeps1.1
    Is there a guide on here that gives you screenshots on the process of blacklisting targets on voluum? I must admit I don't even know where to start.
    It was recommended by tommi2500k to start a domain campaign as well.....should that be a keyword campaign. As I am blowing through Budget to get data.

    Sweepstakes2.PNG
     
    dedicatednewbie likes this.
  11. ppcnewbie

    ppcnewbie Affiliate affiliate

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    The domain/redirect campaign might not be a good idea now. Usually the visits there are 2-3 times more expensive and the traffic is lower. So if you don't have a good/tested lander yet, you'll spend 3 times more no bids, sending visits to a lander that's not proven to be the best.

    Redirected Domain Traffic - Volume

    Check there the avg bids for your geo and select from dropdown first "popup", then "domain" and compare the avg bids. Also look at the volume as well. I see there's way less value for domain/redirect, but apparently it's a higher quality (or at least seems to convert better, because the popup is shown in that browser/tab that the user's on, not in popunder/popup).
     
    TMG likes this.
  12. TMG

    TMG Affiliate affiliate

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    Thanks for the info ppcnewbie
     
  13. Juicy J

    Juicy J Affiliate affiliate

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    Are you using your own lp or direct linking?
     
  14. TMG

    TMG Affiliate affiliate

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  15. tommi2500k

    tommi2500k Affiliate affiliate

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    Domains convert better
     
    lrs1995 likes this.
  16. lrs1995

    lrs1995 Well-Known Member affiliate

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    Start RON and optimize from there.

    For optimizing @cashmoneyaffiliate has guide in the dojo. :D
     
  17. TMG

    TMG Affiliate affiliate

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    I blacklisted targets and started a new campaign with the new targets here are my results:
     

    Attached Files:

  18. TMG

    TMG Affiliate affiliate

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    Is there any info on here on how to target devices, OS, browser I need a lil guidance on how that is done. Is it a matter of adding a rule in voluum. Or is it done in Zeropark? I know ...this is a newbie question.
     
  19. richie_adnium

    richie_adnium Traffic Manager Traffic Manager affiliate

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    You should be able to target device, OS, browser, etc via the traffic network you're using. If not, you'll need to set it up some other way
     
    dedicatednewbie likes this.
  20. lrs1995

    lrs1995 Well-Known Member affiliate

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    It should be done on Zeropark itself.
    Make sure you have enough data before optimising by devices, OS, browsers, etc
     
    TMG likes this.
  21. AfricanAffiliate

    AfricanAffiliate Affiliate affiliate

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    Work to raise the CTR.. On your tracker create a rule based on language. Redirect English speakers to the the English lander and Malay speakers to the Malay lander. Then let us know how it goes.
     
    TMG likes this.

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