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My CPA journey with Facebook Ads

Discussion in 'Follow Alongs and Online Journeys' started by adirsab, Oct 16, 2015.

  1. adirsab

    adirsab Affiliate affiliate

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    Hello everybody, This is my first journey ever. I hope it will be helpful for me and you.

    I'm starting with one mobile offer:

    Payout $2

    Testing 5 angles

    Bidding high first ($1) to get quality impressions, CPC

    Using AdsBridge for tracking and landing pages

    I will try again to build a costume audience in Facebook with this offer.
    The last time I tried it didn’t work and I'm not sure for what reason. I think it's because AdsBridge don’t give the URLs of the landers that contain the pixel and Facebook need to know them.
    Would suck if it doesn't work, because the main reason I went with them is that I don't need hosting for landers what saves a ton of costs.

    Please let me know if you need more details..

    Cheers :)

    Adir
     
  2. cpalife
  3. tyhmm776476

    tyhmm776476 Affiliate affiliate

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  4. hypefree

    hypefree Affiliate affiliate

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    good luck to you
     
    adirsab likes this.
  5. adirsab

    adirsab Affiliate affiliate

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    Thank you very much guys!

    small update: Luckily I just found out by accident that I had the wrong targeting. the offer is for android and I target all mobile devices so I paid for some IOS clicks :oops: A reminder to myself: check everything twice (or more) before launching a campaign!
     
  6. adirsab

    adirsab Affiliate affiliate

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    I have good news and bad news.

    The good news is that it looks like the pixel is finally working.

    The bad news is I forgot to check the link of the offer before I started the campaign and it turns out its not working!

    Sent an email to my AM about it see what he says.

    Campaign Stats:

    I spent almost 24$ on the campaign, 5$ for each angle. All angels got similar results more or less..

    32 Clicks
    $0.74 average CPC
    1.09% average CTR
    12 Clicks to offer = 37.5% Lander CTR
    0 Conversions - That’s what made me to go and check the affiliate link

    I stopped the campaign for now.

    I searched the offer on Offervault to see if I can run it on different network. There are several networks that have that offer but unfortunately I'm not a member of any of them. I applied to some.

    Maybe I will try to find another similar offer - this need some work to change the ads and lander

    Or I will wait for an answer from my AM, maybe it's something that can be solved.

    Cheers,

    Adir
     
    seeqer likes this.
  7. lrs1995

    lrs1995 Well-Known Member affiliate

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    Your CPC is 0.74 and offer pays out $2. U need a 33% CR just to break even.

    Thats gonna be hard, unless you can get cheaper clicks by creating better ads (ie with better CTR)
     
    adirsab likes this.
  8. TokyoDesu

    TokyoDesu Affiliate affiliate

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    Guy optimize your Image for your post. get more real comments. get more likes and share before of start your campain. =)

    the cost per click, low if the image generates more clicks
     
    seeqer likes this.
  9. vrk59er

    vrk59er Vrk59er affiliate

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    Hi Adirsab,
    What were tokens that you added to Adsbridge link?
     
  10. vimaru

    vimaru Affiliate affiliate

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    bro, you set cpc 0.74$ very hight.
     
  11. instahub

    instahub Affiliate affiliate

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    Let us know how it works out, i'm keen to start with facebook ads
     
  12. DennisIPedersen

    DennisIPedersen Affiliate Manager Affiliate Manager affiliate

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  13. adirsab

    adirsab Affiliate affiliate

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    Update:

    OK my AM says the offer stopped. The other networks have not yet returned to me about my applications and I didn’t find another offer that can replace this one. so I pulled this campaign for now.

    I started a new campaign and picked an offer from a network that I wanted to try.

    Payout $1.1

    Testing 3 angles

    This time I'm bidding CPM

    lrs1995 TokyoDesu Yeah I know the higher the CTR the cheaper the clicks will be but thanks anyway! :)
    BTW I'm doing clicks to website.

    I use custom tokens for ads&ad sets. I'm still trying to figure out this whole tracking thing..

    Yeah man I know I think my bid was too high.

    Thanks everybody will update soon..

    Cheers,

    Adir
     
    T J Tutor likes this.
  14. admozamedia

    admozamedia Affiliate Manager Affiliate Manager affiliate

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  15. adirsab

    adirsab Affiliate affiliate

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    Update:

    Something strange is happening in the other campaign. I got 15 clicks to lander 1 click to offer, That’s 6.6% CTR :confused: CPC=0.60

    Maybe my lander really sucks or something.. (BTW I'm using AdsBridge landing page templates and tweak them. I'm not a big fan of their visual editor but for now It saves me hosting costs.)

    So now I'm testing direct link to offer to see if I can get some conversions this way. I also changed the bidding to CPC.

    Meanwhile I started another campaign.

    Payout $1

    Again I'm testing 3 angles

    This time I'm trying to bid low CPC to see what happen. Chances are that I will barely see impressions, but I wanted to try that.

    I think I should start trying to spy on competitors to get a sense of what's people doing..
    Problem is most of these services are costly and not in my budget so I need to find a cheap / free system to do that.

    Still trying to crack the Facebook code..

    Cheers :)
     
  16. azgold

    azgold Super Moderator Super Mod moderator affiliate

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  17. adirsab

    adirsab Affiliate affiliate

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  18. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    Well, poo! Sorry, @adirsab!
     
  19. Morticai

    Morticai Moderator moderator Service Manager affiliate

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    One suggestion is bid a bit lower and then clone your campaign on your traffic source multiple times.

    Also be sure to clone your creative at least 5 times. More banners = more traffic with the same bid.

    A simple example of this would be 90% of the traffic is sent to the current winner while 10% is sent to the exploration phase.

    So if there was 3 advertisers A, B & C. All with one creative and A being the current winner the inventory distribution would be as follows:
    A. 90%
    B. 5%
    C. 5%

    However, with A still being the winner. If advertiser B had 9 creatives and advertiser C only had 1 our numbers would look something like this:
    A. 90%
    B. 9%
    C. 1%

    The above example is true for most RTB platforms because they base the current eCPM to the creative themselves.
     
    lrs1995 and seeqer like this.
  20. adirsab

    adirsab Affiliate affiliate

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    Thanks for the tip mate.

    If I understood you correctly you suggesting me to duplicate the campaign to get more exposure?

    I lower my bid to $0.39 and I don't get any exposure. (ATM Suggested bid is: $0.29–$0.85)

    I now have to do some thinking about how to proceed..

    Thanks everybody,

    Adir

    P.S. I got my first conversion of $1 (yey!)
     
  21. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    @adirsab congrats on your first conversion! The first one is exciting. :)
     
    adirsab likes this.

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