Greetings, everyone!
Today, I want to delve into the world of affiliate performance metrics in igaming and how they can serve as a yardstick for evaluating your own performance. While you might already be well-acquainted with some of these metrics, let's narrow down our focus to the most pivotal ones and explore how they can be leveraged to your advantage.
Here's a breakdown of the key performance metrics:
1. Hits: The number of visitors you've directed to the casino brand.
2. Registrations: The tally of visitors who've signed up with the casino.
3. Deposits: The cumulative sum of deposits made by your referred players within a specific time frame, typically a month.
4. Withdrawals: The aggregate of real money payouts won by your players.
5. FTD (First Time Depositor): Users who've signed up through your link and made their inaugural deposit.
6. NGR (Net Gaming Revenue): Calculated as the total real money deposits made by your referred players minus fees, payouts, and chargebacks.
7. Commission: Your earnings from the affiliate program.
8. Conversion Rate: The percentage of users who've completed a desired action. In the casino niche, we predominantly focus on Hit2Reg and Reg2Dep.
9. Hit2Reg: The percentage of hits resulting in user registrations.
10. Reg2Dep: The percentage of registrations culminating in real money deposits, thereby transitioning into FTDs.
While commission may seem like the linchpin metric, it's imperative to not overlook the significance of other metrics. Conversion rates between registrations and FTDs, specifically, serve as a litmus test for gauging how adeptly the operator can sway your referrals to entrust them with their funds.
Withdrawals also merit attention, as an influx of fortunate players can swiftly erode your earnings, particularly within the casino/slots niche (always check for no high-roller policies)
Today, I want to delve into the world of affiliate performance metrics in igaming and how they can serve as a yardstick for evaluating your own performance. While you might already be well-acquainted with some of these metrics, let's narrow down our focus to the most pivotal ones and explore how they can be leveraged to your advantage.
Here's a breakdown of the key performance metrics:
1. Hits: The number of visitors you've directed to the casino brand.
2. Registrations: The tally of visitors who've signed up with the casino.
3. Deposits: The cumulative sum of deposits made by your referred players within a specific time frame, typically a month.
4. Withdrawals: The aggregate of real money payouts won by your players.
5. FTD (First Time Depositor): Users who've signed up through your link and made their inaugural deposit.
6. NGR (Net Gaming Revenue): Calculated as the total real money deposits made by your referred players minus fees, payouts, and chargebacks.
7. Commission: Your earnings from the affiliate program.
8. Conversion Rate: The percentage of users who've completed a desired action. In the casino niche, we predominantly focus on Hit2Reg and Reg2Dep.
9. Hit2Reg: The percentage of hits resulting in user registrations.
10. Reg2Dep: The percentage of registrations culminating in real money deposits, thereby transitioning into FTDs.
While commission may seem like the linchpin metric, it's imperative to not overlook the significance of other metrics. Conversion rates between registrations and FTDs, specifically, serve as a litmus test for gauging how adeptly the operator can sway your referrals to entrust them with their funds.
Withdrawals also merit attention, as an influx of fortunate players can swiftly erode your earnings, particularly within the casino/slots niche (always check for no high-roller policies)
Which metrics do you prioritize to evaluate your performance? and why?
