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Marketing Management Bonus Plans?

theblond13

New Member
affiliate
Hi All:

I was recently asked to put together a bonus plan for our Marketing Manager. I have never done this before and can't seem to find much information on what is typical:

How are marketing bonuses structured?
What are they based on?
What is the eligibility criteria?

I was wondering if any of you could let me know your experience.

Thanks in advance!
 
Hi theblond13,

Welcome to 5 Star.

What type of marketing manager? Online marketing? Affiliate Marketing?
If it's an affiliate marketing manager it's typically a % of sales.

But I have a feeling you are asking about a general marketing manager,
in which case I'm not sure.
 
like Linda said, more details needed. :)

Is this a bonus for the actual manager, or for an affiliate marketing program?

Cheers,
 
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