How many times have you come across a Twitter link or a tool that sounded interesting, only to find a description of the business or tool that looks something like this:
Strategic alignment of fractured markets offers significant opportunity to leverage mutual resources for consolidated goals. The consolidated marketplaces will help to drive a single point of contact for your clients, and providers, allowing for significant leverage?
Huh?
I could probably decipher that if I read it a couple of times, but do you really want to force your users to decipher what you do? Unless your business is booking murder mystery dinners, and an invitation to one requires deciphering hidden messages, then you should just speak plainly and leave out all the gobbledygook nonsense-speak.
A couple of years ago, Hubspot in conjunction with David Meerman Scott, created a Gobbledygook Grader tool that checks a block of text that you supply, such as website copy, press releases, brochure copy, etc.) for the use of ?gobbledygook, jargon, cliches and over-used, hype-filled words?. It?s still a great tool to use, and I recommend trying it now and then to double-check your own content.
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