Landing Page Design Tactics You Should Test

[djbaxter]

7 Conventional Landing Page Design Tactics You Should Still Test
by Jacob McMillen, HubSpot Blogs
May 18, 2015

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. It?s far too easy to defer to best practices instead of discovering what makes your unique audience click. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won?t automatically work for yours.

The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. You can be as unconventional as you want, and testers consistently find that extreme adjustments are required for extreme wins. If you?re using a template and landing page designer, making these ?big changes? can take less than a minute, so there?s no excuse to play it safe.

To get the big wins, you need to test even when the answers seems obvious. Here are seven landing page ?best practices? you should be challenging on your site.

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