Mangosix
New Member
Hi friends, as we all know that there are several factors can influence the result of App Store Optimization. Including optimize the app name, icon, keywords, screenshot, app reviews & rating and so on. Beside app name, the most important factor is keywords search optimization. So today I want to share some methods about how to choose right keywords. First we should know the following question.
Why does keywords search optimization so important?
1. Help Increase App Downloads
Keywords search optimization is an indispensable step in App Store Optimization, because it will decide whether your app will be noticed by users and whether it will attract more users. Choosing right keywords can make your app be searched easier by target potential users and the increase the app downloads. Data show that nearly 70% users would like to download an app through searching some relevant keywords, so it is very necessary for you to do keywords search optimization.
2. Help Boost App Store Ranking
Adding optimized keywords in your app title and descriptions is very helpful for increasing app downloads. And app downloads is an important element of boosting app store ranking, so app keywords search optimization helps to boost your app ranking.
After knowing these, here I want to share some methods about how to do keywords search optimization?
1. Add keywords in app name - app name is the core part of an app, you can add the keywords to increase the exposure rate of your app, and remember put the core keywords in the subtitle.
2. Add keywords in description - description part mainly introduce the function and other details of your app, adding the keywords in description is a good way to increase the search ranking of your app.
3. Choose from reviews - there is a rule that if the words frequently appear in the reviews, you can choose it as keywords.
4. Analyze your competitors - the competitors' keywords are the precious recourse to create your own keywords, you can make use of the popular keywords among competitors and combine with the actual situation to create the appropriate keywords of your app. Remembering the relevance, competition and localization are the important factors of optimizing keywords.
5. Cooperate - if you have enough budget, you can cooperate with a reliable app store optimization company to help you do keywords search optimization.
Why does keywords search optimization so important?
1. Help Increase App Downloads
Keywords search optimization is an indispensable step in App Store Optimization, because it will decide whether your app will be noticed by users and whether it will attract more users. Choosing right keywords can make your app be searched easier by target potential users and the increase the app downloads. Data show that nearly 70% users would like to download an app through searching some relevant keywords, so it is very necessary for you to do keywords search optimization.
2. Help Boost App Store Ranking
Adding optimized keywords in your app title and descriptions is very helpful for increasing app downloads. And app downloads is an important element of boosting app store ranking, so app keywords search optimization helps to boost your app ranking.
After knowing these, here I want to share some methods about how to do keywords search optimization?
1. Add keywords in app name - app name is the core part of an app, you can add the keywords to increase the exposure rate of your app, and remember put the core keywords in the subtitle.
2. Add keywords in description - description part mainly introduce the function and other details of your app, adding the keywords in description is a good way to increase the search ranking of your app.
3. Choose from reviews - there is a rule that if the words frequently appear in the reviews, you can choose it as keywords.
4. Analyze your competitors - the competitors' keywords are the precious recourse to create your own keywords, you can make use of the popular keywords among competitors and combine with the actual situation to create the appropriate keywords of your app. Remembering the relevance, competition and localization are the important factors of optimizing keywords.
5. Cooperate - if you have enough budget, you can cooperate with a reliable app store optimization company to help you do keywords search optimization.
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