Your list may have spam traps, fake emails generated by bots, inactive subscribers, duplicate email addresses, etc. What of it makes a lower open rate, a higher bounce rate, and other performance bad results you need to avoid if you want a healthy email list.
Some studies confirm that in just one year, between 20 and 30 percent of the active email addresses decay due to don’t make hygiene and follow-up metrics practices. Hence, it negatively reduces on reputation and engagement of the email list affecting the campaign's results adversely.
Tips to increase healthiness and engagement
Find below a few offers performing rather prominent with Email Marketing
Some studies confirm that in just one year, between 20 and 30 percent of the active email addresses decay due to don’t make hygiene and follow-up metrics practices. Hence, it negatively reduces on reputation and engagement of the email list affecting the campaign's results adversely.
Tips to increase healthiness and engagement
- Subscribers acquired by opt-in, so they explicitly request to be on your email list and hear about your company/products by accepting terms and conditions and GDPR rules.
- Contacts choose the type of emails they want from you. Allow them to decide their preferences in order to keep their interest and engagement with your brand.
- Generating frequently new subscribers will increase your reputation.
- Segmentation mainly based on open rate. In addition to location, field of business, activity in other channels such as social media, lead score, activity on your website/e-commerce, etc.
- Omnichannel strategies to improve performance and customer satisfaction.
- Resend emails to figure out if subscribers can be reactivated or get their attention at some point.
- Custom automation workflows generate the highest open rate.
- Keep low bounce rates (no higher than 3%).
- According to Campaign Monitor, average open rate should be within 15-25% and average click-through rate in 2.5%.
Find below a few offers performing rather prominent with Email Marketing
- 11178 United States (US) - LifePoints (Responsive)
- 14953 United States (US) - Mortgage Citizen - Get a Mortgage (Responsive)
- 14833 United States (US) - The Found Money Guide (Responsive)
- 14955 United States (US) - AxInsure.com - Health Insurance (Responsive)
- 14835 United States (US) - OMG Sweeps - $50.000 Instantly! (Responsive)
- 13308 Multiple GEOs - Branded Surveys - LP1 (Responsive)
