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Journey: first steps in Mobile Apps CPA

Discussion in 'Follow Alongs and Online Journeys' started by Elad Cohen, Jul 4, 2016.

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  1. Elad Cohen

    Elad Cohen Affiliate affiliate

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    Hi,

    i entered this world two weeks ago, mostly researching and setting up the hosting and tracker.
    few days ago i began running my first campaigns with no success.

    i spent approximately $300 in media and only today, after 4 days. 10 campaigns and 10 landing pages i saw my first, $0.7, conversion. i feel that i'm doing something wrong.

    My verticals, tools and platforms:
    Verticals - mobile apps: travel, shopping, games, and utilities
    Media type - Pop-ups and pop-unders
    Hosting - VPS by Beyond Hosting
    Tracker - Voluum
    Proxy - GeoEdge
    Html software - Muse
    Traffic sources - Airpush, Popads and PopCash
    Ad-networks - DigitalRaves, Instal, PeerFly and MaxBaunty
    Landing pages - both soft and "aggressive"

    Some basic questions:
    1. do you have any good or bad insights of the above methods?
    2. how much funds would you invest in each campaign / landing page, before you decide to pause it or optimize? would you say PAYOUT X 4 would be a fair rule of thumb?
    3. What CTR and CR should i aim for?
    4. after what investment should i expect to break even? $100? $500? $2,000? $5,000? (i feel i may be flushing my money through the toilet)

    Join my journey and ill keep you posted on my Ups (and Downs) :)
     
    Last edited: Jul 9, 2016
    Ruann likes this.
  2. terraleads
  3. Dr. Forum

    Dr. Forum Affiliate affiliate

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    I also feel that something is not really adding up. I will therefore urge you to have a clear time where you will be involved in testing the entire offers and campaigns that you have in place. Be sure to also seek the support of the networks you are working with so that you are sure that everything is okay before making any further move.. I do believe after that you will be able to make conversions that are meaningful and give revenue.
     
    Ruann and MarinaKimia like this.
  4. game333

    game333 Moderator moderator affiliate

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    Pop up traffic require quick host, and what's your stats?
     
    Ruann likes this.
  5. Elad Cohen

    Elad Cohen Affiliate affiliate

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    (Thanks Dr. Forum!)

    i woke up, brush my teeth and continued my journey:

    Day 2
    Today i decided to focus on analysis, researching and learning, before i invest more funds and set up more campaigns.

    i have decided to switch affiliate network and traffic source and to begin working with Glispa (aff network) and Leadbolt (traffic source).

    After reviewing my stats i got a little concerned: i have awful discrepancy and my CTR and CR seem to be too low. (see attached image)

    upload_2016-7-5_12-15-48.png

    Questions:
    5. is it realistic to have clicks discrepancy of 50%?!
    6. how can i improve or resolve it?
    7. how are my CTR and CR?

    i would appreciate if you guys reply on any of my above questions!

    Best
     
    Last edited: Jul 5, 2016
    allitapp and Ruann like this.
  6. Elad Cohen

    Elad Cohen Affiliate affiliate

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    meaning i have to have a VPS? public hosting is not sufficient at the begining?
     
    Ruann likes this.
  7. Puppet Master

    Puppet Master Affiliate affiliate

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    You need a VPS or CDN for POP campaigns.
     
    Ruann likes this.
  8. game333

    game333 Moderator moderator affiliate

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    You should match the impression given from your ad network and the tracker on your host.
     
    Ruann likes this.
  9. Elad Cohen

    Elad Cohen Affiliate affiliate

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    Thanks Game333, should i check with the account manager on the affiliate side? should i check voluum? should i check my hosting provider? i didnt get you.
    P.S. - what clicks discrepancy should i expect between voluum and the aff. network?
     
    Ruann likes this.
  10. tyoussef

    tyoussef Moderator moderator Service Manager affiliate

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    USE CDN To Host Your Landers Since Your are Using Voluum
    Cus if went with vps u ganna Pay More 80$/month and u will Not take advantage of if any way CDN is Good For u Cus u only need To Host Your Landing Pages AND Most of cdn Providers they charge You BY bandwith
    Good Luck With Your Journey
     
    Ruann, game333 and Elad Cohen like this.
  11. Elad Cohen

    Elad Cohen Affiliate affiliate

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    Tyoussef! you are my friends and my mentor... thanks
     
    Ruann likes this.
  12. Elad Cohen

    Elad Cohen Affiliate affiliate

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    Day 5:

    good morning!

    i decided to focus on one offer on Glispa (affiliate network), a very popular game with $1.75 payout.

    i promote this offer via 3 traffic sources: PopAds (mobile popaps), SiteScout (mobile display) and LeadBolt (mobile display).
    from some reason i don't get a lot of traffic. i guess its because my bids are two low. i would like to aim for $0.3 popup CPM

    i have one major problem - i have 50% click discrepancy between Voluum and the affiliate networks.
    i am using a VPS, i have checked the GEOs, and i have checked the unique IPs, all seem to be correct

    anyone knows how to resolve this discrepancy?
     
    Ruann likes this.
  13. lumeire

    lumeire Active Member affiliate

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    These clicks aren't reaching their destination. 50% discrepancy is huge. The audience seem to opt out/close immediately after clicking, so the clicks are all recorded in Voluum but not in your network.

    Considering you're load speeds are good, probably a majority of these are accidental clicks - common with mobile pops. Are you doing interstitials for the mobile display? These ads are notorious for accidental clicks too. Still, 50% is huge though.
     
    Ruann and game333 like this.
  14. Elad Cohen

    Elad Cohen Affiliate affiliate

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    i'm doing both popups (that may result in accidental clicks)... and also running small banner displays - 320x50 (which should not trigger any mistaken clicks).

    i dont believe that mistaken clicks is the main reason becauase i see a consistent 47-51% discrepancy rate throughout my campaigns.. and i have tried different traffic suppliers and affiliate networks..
     
    Ruann likes this.
  15. lumeire

    lumeire Active Member affiliate

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    I don't believe accidental clicks too would have caused all that. Have you tried skipping Voluum for a while? Compare the source and network stats with and without Voluum. That would isolate the problem I believe.
     
    Ruann and Elad Cohen like this.
  16. Elad Cohen

    Elad Cohen Affiliate affiliate

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    Lumiere! this indeed resolved the issue, i learn that the problem is with Voluum, i will contact my account manager

    thanks
     
    Ruann likes this.
  17. tyoussef

    tyoussef Moderator moderator Service Manager affiliate

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    exactly this is How U gonna solve this Annoying Problem
    "Problems are part of life without problems we wouldn't Grow" kkkk
     
    MarinaKimia and Ruann like this.
  18. lumeire

    lumeire Active Member affiliate

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    Ha, thought so. What did Voluum say about this?
     

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