Internet Marketing for Smart People

[djbaxter]

Internet Marketing for Smart People
by Sonia Simone, Copyblogger
Mon, Oct 12 2009

[Y]ou don’t have to be an Einstein to "get" this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing "gurus" (many of whom have never done what they’re "teaching" before)....

The four pillars of online marketing success
These are the cornerstones of how to build a business with the Copyblogger model, using everything we’ve learned over the years.

Pillar 1: Relationships
Creating strong relationships with an audience is critical to everything we do here....

Pillar 2: Direct response copywriting
“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives....

Pillar 3: Content marketing
Deliver great content. Deliver more great content. Deliver still more great content....

Pillar 4: Have something worth selling
Whatever you’re selling, it’s got to be worth the price....

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