IncrediMail Receives Notice from Google Regarding AdSense Program

[pow-wow]

Getting banned from AdSense is never fun. Imagine a publicly-traded company having secured more than ten million active users relying on AdSense for a good chunk of your revenue. . .

IncrediMail Receives Notice from Google Regarding AdSense Program: Financial News - Yahoo! Finance

 

[motorace]

Why Google disabled the account of Incredimail? Because they are paying to much to them! Think what if 25% of the 10 milions of people just click an add...

At this moment the company is discussing with Google and other players in this market...

P.S.: Nice one: A news in Yahoo! regarding Google about an Israeli company

 

[SkinnerW]

Why Google disabled the account of Incredimail? Because they are paying to much to them! Think what if 25% of the 10 milions of people just click an add...

It has nothing to do with how much Google is paying them... Don't forget that all the money are coming from the advertizers and Google is getting it's share of the pie.

The problem is with the quality of clicks. May be IncrediMail is targeting not the best audience for the advertisers and conversion rate is very low. Another thing - ad placement. Sometimes it may get you accidental clicks but no way it will lead to conversions for the advertisers. That is the main reason many flash and video sites were restricted from the adsense.

Google must keep advertisers happy in the first place...

 

[zillionmax]

Possibly IncrediMail has poor conversion rate and very high clicks rate also. Huh