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HTTPs vs HTTP (landers, click URL & postbacks)

ironbull

Active Member
Hi,

I would like to know your thoughts about using HTTPs versus HTTP in your funnels (landers, click URLs & postbacks).

- Is it worth the change to give the user more trust?
- Will the HTTPs increase the loading time of the page?
- Will there be some type of problems with browser certificate validation?
- Will this help to keep your domains longer from being marked as spam?

Thanks
 
Hi,

I would like to know your thoughts about using HTTPs versus HTTP in your funnels (landers, click URLs & postbacks).

- Is it worth the change to give the user more trust?
- Will the HTTPs increase the loading time of the page?
- Will there be some type of problems with browser certificate validation?
- Will this help to keep your domains longer from being marked as spam?

Thanks

There's only a small fraction of users who know that https are more safe, these are the people who would not download antivirus aswell, unless you have a really good landing page angle..
 
There's only a small fraction of users who know that https are more safe, these are the people who would not download antivirus aswell, unless you have a really good landing page angle..

I don't think that's 100% correct. The moment you see a green lock in a URL, compared to a normal one, your brain perceives that there is some kind of security in that page and therefore, it's more trustable.

Plus, most of the times you will be able to blank the referrer easily. HTTPs to HTTP (offer page), means no referrer is passed.
 
Last edited:
- Is it worth the change to give the user more trust? → Yep
- Will the HTTPs increase the loading time of the page? → Nope *
- Will there be some type of problems with browser certificate validation? → Nope **
- Will this help to keep your domains longer from being marked as spam? → probably nope
* The site speed depends on the server, not on the protocol.
** Rather with the http than with an https-protocol.


There's only a small fraction of users who know that https are more safe, these are the people who would not download antivirus aswell, unless you have a really good landing page angle..
All good arguments. But if you, @ironbull, have the possibility to jump on a https-protocol, I'd do it in your case ;)
 
Last edited:
- Is it worth the change to give the user more trust? → Yep
- Will the HTTPs increase the loading time of the page? → Nope *
- Will there be some type of problems with browser certificate validation? → Nope **
- Will this help to keep your domains longer from being marked as spam? → probably nope
* The site speed depends on the server, not on the protocol.
** Rather with the http than with an https-protocol.


All good arguments. But if you, @ironbull, have the possibility to jump on a https-protocol, I'd do it in your case ;)

That's not entirely accurate. An unoptimized TLS stack could introduces as many as two or more additional RTTs (round trip times). I'm looking at you Comodo with your bloated cert chains.

HTTP/2 + TFO (TCP Fast Open) will be a boon when they started enabling TFO on mobile devices by default.
 
We are today leaving in the world that has a lot of fraud guys especially when it comes to online related crimes. So for everything we do, we need to always give our target customers that what they are getting themselves into is secure. Using HTPPs has more advantage that the traditional HTPP. You will gain trust of the people you are targeting easily and thus this will transform to the traffic that you are looking for.
 
Ok, so which of the options is better?

- Show a long ugly URL with HTTPs
- Show a related offer URL without HTTPs

The CDN Company which I am working with have problems with CNaming and HTTPs
 
Ok, so which of the options is better?

- Show a long ugly URL with HTTPs
- Show a related offer URL without HTTPs

The CDN Company which I am working with have problems with CNaming and HTTPs

If you do some testing you'll see the difference is very small abd it changes from type of traffic and OS.
Test both and see for yourself is always the best option.
 
If you do some testing you'll see the difference is very small abd it changes from type of traffic and OS.
Test both and see for yourself is always the best option.

Ok, I definitely made the change. It's always going to be better, not worse. I've changed my CDN provider.
 
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