How to run affiliate marketing antivirus campaigns with push traffic?

[zeropark]

Hey guys!

There is no particular season for running antivirus campaigns.

This is simply an evergreen niche popularized further by the pandemic.

If you want to learn how to make money running antivirus affiliate programs with push traffic, read on and get started!

Why should you advertise antivirus offers with push traffic?​

If you’re wondering what’s so special about antivirus software offers, then you might be missing some crucial information. For example, that PC sales rose 13% in 2020 and that was the highest number of sales since 2014, according to the data gathered by the International Data Corporation.

So many people decided to purchase a PC in Q4 2020 that manufacturers had trouble supplying enough parts to meet the demand. Another study conducted by the Harvard Business School found that at least 16% of home-workers will remain at home after the pandemic has subsided.

And what does that mean for affiliate marketing?

The world will be spending more time at home with their personal computers. Hence, traffic sources and affiliate networks have already noted antivirus and VPN offers among the best performing verticals in 2020 and 2021.

With a global switch towards remote work, there come new concerns for security, privacy, and data protection. And while VPN sales are also on the increase, it’s antivirus software that’s known to internet users of all ages and backgrounds. And whatever they’re up to in 2021, it’s their first line of defense against the unknown abyss also called the Internet.

★ Best antivirus affiliate programs​

Almost everyone has heard about the most popular antivirus programs out there. They’re reputable, reliable, and often come with the purchase of a computer as a time-limited freebie. But did you know that they have their own affiliate programs?

If you have your own website, a social media following, or you double in affiliate marketing, you can promote your favorite security solution and earn a commission from every sale. So, here are the most popular programs in the industry.

Avast​

Avast is one of the best and most popular security programs. It’s trusted by millions of users and the affiliate program makes it worth your while. You can earn a fixed 35% commission on a 60-day cookie for the first month. And after that, you earn between 15% and 30% based on revenue on a 60-day cookie.

Additionally, you get ready-made banners and text links to choose from so you don’t have to put any special effort into organizing a successful campaign.

You can join the Avast affiliate program through Commission Junction (CJ Affiliate).

McAfee​

McAfee is another independent cybersecurity company. The brand is known all over the world and offers additional privacy protection services which make it appealing to a very broad audience. The affiliate program offers a 25% commission and 45 day cookie lifetime.

In this case, you can find McAfee offers in various affiliate networks, such as FlexOffers, MaxBounty, or Lemonads.

Norton​

Norton by Symantec has been around for over 25 years. Apart from their desktop version, they also provide protection for iOS and Android devices. Additionally, by applying to their affiliate program, you get access to creatives and reporting tools as well as various discounts and bonuses.

You join the Norton Program via various affiliate networks such as MaxBounty or Mobipium. The commission rate amounts to 20% and the cookie lifetime is 60 days.

AVG​

The AVG affiliate program offers a 25% commission on all sales and a 60-day referral period. It’s another one of the most popular, trusted as well as oldest antivirus companies. With over 200 million users worldwide, you really don’t have to worry about the credibility of your ad campaigns.

You can find AVG offers at Commission Junction (CJ Affiliate) and joining the programs will bring you additional benefits and performance-based bonuses.

Bullguard​

Last but not least, BullGuard might not be the oldest or the most known antivirus software but it’s worth mentioning because of the vast capabilities and functionality of the problem. But this, obviously, isn’t the most important information for affiliates looking for a solid offer to promote.

The most important information here is the commission, and for promoting BullGuard it starts at 35%. Additionally, the cookie lifetime is 90-days which makes this program easily the best offer here.

You can find BullGuard offers at Commission Junction (CJ Affiliate) and if you need content and creatives the team behind the program is even willing to prepare custom solutions for you.

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Where to find antivirus affiliate offers?​

The affiliate programs mentioned above are all very easy to find – just click on a link and get to the page. But not all of them have just one link. Sometimes you can find the same antivirus program in a number of different affiliate networks and this section is meant to give you an example of where to find well-performing offers.

Here are some offer suggestions with high conversion rates:

• Zeydoo: Bullguard AV Premium – ID: 2362
• Zeydoo: Norton Antivirus – ID: 882
• MaxBounty: Norton Antivirus – ID: 13260

★ Zeropark’s Offer Wall​

But that’s not all. While you can surely make money with the offers mentioned above, Zeropark has a special place in the advertiser panel that can get you some sweet bonuses on top of your payout. If you want to find solid antivirus offers, you can check out the Deals & Offers tab, join one of the networks listed and enjoy the extra benefits.

Here are some examples of antivirus offers from our partners:

• Clickdealer: (91818) [WEB+MOB] Norton DeLuxe DTC
• Mobidea: 26994 – SA – [MOB] – Bullguard Security – STC – PIN
• MaxBounty: McAfee Antivirus – Per Sale (UK) – ID: 20839

Antivirus selling angles​

If you want to make sales, you need to promote the product in a way that speaks to your potential audience. Successful campaigns have one thing in common. They focus on the user and offer something unique. Special deals + effective targeting is your key to success.

Here are some acceptable selling angles:

✔︎ “Protect yourself. Download XYZ antivirus software today!”​

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✔︎ “Keep your device safe! XYZ guarantees protection.”​

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✔︎ “Clean your phone! Start your free antivirus trial today.”​

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✔︎ “Protect your devices at a discounted cost. Buy XYZ antivirus today.”​

However, it’s quite important to avoid certain angles. As we’ve mentioned before, you should stay away from any scareware type language that is meant to scare the user. No threatening images are allowed either. These are false information that can get you banned in both an affiliate network and a traffic source.

Here’s what NOT to say on your ads:

✘ “Your device is unprotected. Follow instructions to fix device XYZ.”​

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✘ “You have 5 viruses. Urgent update is required.”​

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✘ “Your device is infected with a virus and immediate action is required.”​

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✘ “Your device has stopped working. Buy XYZ antivirus right now to restore device functionality.”​

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✘ “Protection has Expired! You will lose your data!”​

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✘ “System warning! Click here to fix the error!”​

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If you want to learn about:​

• Why do people need antivirus software? [angle ideas]
• Why is push the best ad format to advertise antivirus offers?
• Landing page examples;
• ️Whitelist data ️

CLICK HERE TO READ THE FULL ARTICLE ​

Magda

 

[T J Tutor]

zeropark is hitting another homerun here! This is awesome info and well worth putting into a campaign portfolio.

Ever since the cyber attacks and ransomware issues have become mainstream these past few years, conversions on these products have skyrocketed.

If you members have not been promoting these offers, jump on them while they are hot! These will earn for you!

 

[SondraHenfling]

Network security has to be maintained at all costs. Otherwise, we may lose our privacy and be easily identified. There is no room for complacency, and we have to remain aware of new threats. There are always ways to break into networks and systems. All organizations should have an in-house IT security protection program in place. In this period, most attacks focus on extracting information from computers, mobile devices, and networks. For example, I hired a security specialist that improved my IT system and made it extra safe.