Hey guys,
Have you been searching for how to compare ad pop ad networks?
Well, the search is over.
Read on to find out how to choose the best pop traffic network for you and your affiliate marketing campaigns!
When you start your search for the best pop ad network there are many aspects you need to consider before committing to one over another.
We suggest you start by looking in the following places:
☞ The websites of the ad networks – This may seem like an obvious first place to start, but each pop ad network will have dedicated information on what they have to offer. But bear in mind that it is designed to sell you on their network, so take an objective view through the sales-speak.
☞ Affiliate marketing forums – This is the place to go to if you want to find out from people who actually use the ad networks you have been researching. Again, some people on there work for the affiliate networks and others might be a little disgruntled if their campaigns have not performed well that week. So, take what you read with a pinch of salt. That said, the communities there will likely answer any questions you might have and try to help you out.
☞ People that work for the networks – contacting them either on the forums we mentioned or directly through their customer support teams will be a good idea. They can tell you what kind of offers are running well in their network as well as the nitty-gritty details like What’s the minimum deposit? Which niche has the best ROI for pop campaigns? Reach out for a discussion about pop traffic, targeting options, and maybe other ad formats you can try.
☞ Trial and error – Sometimes the best way to learn about how an ad network works is through trying it out for yourself. Each test will require a little bit of a learning budget. This means that if you invest your time, and money, in a platform you will likely make a loss financially at the beginning but can use that knowledge in future campaigns to earn it back. This is the only way you will find out whether an ad network has a niche that is a particularly good ROI, as those on the forums vary in budgets, experience, and approach and might not always discover the full potential of the networks they try. It’s a competitive industry after all.
The things mentioned above can really be applied to any ad format that you are researching so don’t think you are limited to pop traffic if you want to try something new. Just do your own research and you will surely find the advertising network that is right for you.
Have you ever wondered: Does traffic volume matter when comparing ad networks? Well, we will break it down for you. We know it’s obvious that the more traffic volume available, the more chances for you to run successful campaigns. That’s because every bit of traffic is a possible lead that could be turned into a customer and ultimately kick some commission back to you.
But… How much traffic should a traffic inventory offer?
When visiting the homepage of any ad network worth its salt you will be met with a number of key statistics highlighting the effectiveness of the platform.
For example, if you head to our traffic calculator you’ll see that there are more than 63 billion available redirects monthly on pop traffic alone. This is due to the nature of pop traffic which typically gets lots of views before a click compared with other ad formats. But that doesn’t mean they don’t convert, and it means that the traffic can be quite cheap too. It’s simply because pop traffic needs to appeal to a broader audience than for example domain redirect ads.
So, to answer the question, there is plenty of pop traffic to go around, even in this competitive affiliate industry.
The web is made up of legitimate web users like you, and bots. Now, these bots are not something to be feared, as some of them can actually be useful online.
Generally, there are two forms of bots: the good ones and the bad ones. These good ones do tasks that improve the internet as we know it, and then there are the bad ones that make life hell for affiliate marketers like you. The good ones will typically perform tasks such as SEO via search engine crawler bots. Whereas, bad ones will create spam via comments sections of your favorite social media platform, or worse, as some bots are created with the purpose of ad fraud (as bots click on your ads automatically).
Traffic ad networks are obviously concerned with the ad fraud bots and how to prevent them from ruining your affiliate marketing campaigns. That’s why some ad exchange platforms like Zeropark pride themselves on tackling bots like these with coding. However, not all ad networks have advanced bot filtering systems and this means you could be paying more for clicks and impressions that have no chance of a conversion. And no one wants that.
As we have said before, every campaign is different, but that doesn’t mean that there are not general trends that should be noted down. So, if you are searching for which GEOs work best with pop affiliate marketing campaigns? Then you have come to the right place.
Here’s an infographic that should paint a clearer picture for you:
In terms of your campaign budget, the most important GEOs are US, AUS, UK, RU, IT, DE, CA, NL & FR, to name a few.
The average bid for pop in tier 1: $0.0009-$0.0004
You will find countries such as AT, BE, CY, CZ, GR, HK, and many more.
The average bid for pop in tier 2: $0.0006-$0.0003
Some examples of countries you’ll find in tier 3 are; CN, IN, HU, KR, MX, PL, and more.
For a full list of countries in each GEO check out this article on the tiers of traffic in affiliate marketing.
The average bid for pop in tier 3: $0.0005-$0.0001
The targeting options available from an ad network when creating your campaigns dictate the audience you will reach. The more specific your targeting the higher the chance of a return on your investment, generally speaking, that is. We all know targeting can become too specific and that can lead to a niche with very few members and that is not profitable either.
So, it is all about balance and you should choose an ad network that helps you to find an audience that will be receptive to your affiliate campaigns.
But what targeting options should you be looking for I hear you ask? Well, take a look below.
☞ For Pop campaigns here are your targeting options:
Everyone wants to understand where their campaigns make money and affiliate ad tracking is the solution to this. But do all the pop ad networks allow it?
Simple answer, yes ad networks generally do allow affiliate ad tracking software. Some ad networks have basic tracking built-in and others outsource it to a third party but one way to get the best tracking for your campaigns is to invest in a tracker for your campaigns.
Well at Zeropark it is considered advantageous to use a tracker as it will help save you the guesswork of why your campaign might not be performing so well.
And the bonus is that there are a number of partners that Zeropark has that have discounts for our customers (you) so if you’re looking for an affiliate ad tracking solution why not check out the Deals & Offers tab, or the Offer Wall to find the perfect one for you.
It makes sense to make sure your landing page is optimized for the highest conversions possible and some pop ad networks help you to do just that.
What this comes down to is a little more software that can help affiliates like you succeed with their campaigns a little easier. A couple of things can help you optimize your landing pages from inside the platform such as A/B testing.
A/B testing allows you to run two or more versions of the landing page you want to test to see which one performs best. After a given period of time, the best-performing landing page can then become the landing page you show to your entire audience for a higher chance of conversions.
Choosing an ad network can be tricky, but if it has useful optimization features like this one that can help boost your conversions it makes it easier to pick one with confidence.
Magda
Have you been searching for how to compare ad pop ad networks?
Well, the search is over.
Read on to find out how to choose the best pop traffic network for you and your affiliate marketing campaigns!
Choosing the best pop ad networks — all you need to know
When you start your search for the best pop ad network there are many aspects you need to consider before committing to one over another.We suggest you start by looking in the following places:
☞ The websites of the ad networks – This may seem like an obvious first place to start, but each pop ad network will have dedicated information on what they have to offer. But bear in mind that it is designed to sell you on their network, so take an objective view through the sales-speak.
☞ Affiliate marketing forums – This is the place to go to if you want to find out from people who actually use the ad networks you have been researching. Again, some people on there work for the affiliate networks and others might be a little disgruntled if their campaigns have not performed well that week. So, take what you read with a pinch of salt. That said, the communities there will likely answer any questions you might have and try to help you out.
☞ People that work for the networks – contacting them either on the forums we mentioned or directly through their customer support teams will be a good idea. They can tell you what kind of offers are running well in their network as well as the nitty-gritty details like What’s the minimum deposit? Which niche has the best ROI for pop campaigns? Reach out for a discussion about pop traffic, targeting options, and maybe other ad formats you can try.
☞ Trial and error – Sometimes the best way to learn about how an ad network works is through trying it out for yourself. Each test will require a little bit of a learning budget. This means that if you invest your time, and money, in a platform you will likely make a loss financially at the beginning but can use that knowledge in future campaigns to earn it back. This is the only way you will find out whether an ad network has a niche that is a particularly good ROI, as those on the forums vary in budgets, experience, and approach and might not always discover the full potential of the networks they try. It’s a competitive industry after all.
The things mentioned above can really be applied to any ad format that you are researching so don’t think you are limited to pop traffic if you want to try something new. Just do your own research and you will surely find the advertising network that is right for you.
Traffic volume — is there enough inventory?
Have you ever wondered: Does traffic volume matter when comparing ad networks? Well, we will break it down for you. We know it’s obvious that the more traffic volume available, the more chances for you to run successful campaigns. That’s because every bit of traffic is a possible lead that could be turned into a customer and ultimately kick some commission back to you.But… How much traffic should a traffic inventory offer?
When visiting the homepage of any ad network worth its salt you will be met with a number of key statistics highlighting the effectiveness of the platform.
For example, if you head to our traffic calculator you’ll see that there are more than 63 billion available redirects monthly on pop traffic alone. This is due to the nature of pop traffic which typically gets lots of views before a click compared with other ad formats. But that doesn’t mean they don’t convert, and it means that the traffic can be quite cheap too. It’s simply because pop traffic needs to appeal to a broader audience than for example domain redirect ads.
So, to answer the question, there is plenty of pop traffic to go around, even in this competitive affiliate industry.
Traffic Quality — how do ad networks fight bots?
The web is made up of legitimate web users like you, and bots. Now, these bots are not something to be feared, as some of them can actually be useful online.Generally, there are two forms of bots: the good ones and the bad ones. These good ones do tasks that improve the internet as we know it, and then there are the bad ones that make life hell for affiliate marketers like you. The good ones will typically perform tasks such as SEO via search engine crawler bots. Whereas, bad ones will create spam via comments sections of your favorite social media platform, or worse, as some bots are created with the purpose of ad fraud (as bots click on your ads automatically).
Traffic ad networks are obviously concerned with the ad fraud bots and how to prevent them from ruining your affiliate marketing campaigns. That’s why some ad exchange platforms like Zeropark pride themselves on tackling bots like these with coding. However, not all ad networks have advanced bot filtering systems and this means you could be paying more for clicks and impressions that have no chance of a conversion. And no one wants that.
Available GEOs — where do pop ads convert best?
As we have said before, every campaign is different, but that doesn’t mean that there are not general trends that should be noted down. So, if you are searching for which GEOs work best with pop affiliate marketing campaigns? Then you have come to the right place.Here’s an infographic that should paint a clearer picture for you:
Tier 1
This is the most expensive zone for purchasing traffic but often has good conversion rates. This tier is for seasoned affiliate marketers, the ones who know how to optimize their campaigns well, and when it’s time to kill a failing campaign. But that comes with practice.In terms of your campaign budget, the most important GEOs are US, AUS, UK, RU, IT, DE, CA, NL & FR, to name a few.
The average bid for pop in tier 1: $0.0009-$0.0004
Tier 2
The second classification of GEOs is made up of the following countries and can be considered on the whole cheaper than the first tier, but more expensive than the third tier.You will find countries such as AT, BE, CY, CZ, GR, HK, and many more.
The average bid for pop in tier 2: $0.0006-$0.0003
Tier 3
Although this may be the cheapest tier it is also where profit can be found by many affiliates. Consider factoring the volume of traffic you use for each of these tiers when running your campaigns as it can be more profitable to run in a cheaper GEO with more traffic volume. We recommend if you are a beginner to try out this tier to get started as you will lose less money with the learning curve that comes with affiliate marketing, or new pop ad networks.Some examples of countries you’ll find in tier 3 are; CN, IN, HU, KR, MX, PL, and more.
For a full list of countries in each GEO check out this article on the tiers of traffic in affiliate marketing.
The average bid for pop in tier 3: $0.0005-$0.0001
Pop traffic targeting options comparison
The targeting options available from an ad network when creating your campaigns dictate the audience you will reach. The more specific your targeting the higher the chance of a return on your investment, generally speaking, that is. We all know targeting can become too specific and that can lead to a niche with very few members and that is not profitable either.So, it is all about balance and you should choose an ad network that helps you to find an audience that will be receptive to your affiliate campaigns.
But what targeting options should you be looking for I hear you ask? Well, take a look below.
☞ For Pop campaigns here are your targeting options:
- RON – (Run of Network) This option targets all traffic coming from a selected GEO. If a new source appears in this GEO, your campaign will start buying traffic from this new source as well.
- Target – This option targets a single website or websites. You need to provide a list of targets for this campaign to start receiving traffic. The only way to obtain that list is to build it yourself, based on the best targets from your previous campaigns.
- Source – This option targets traffic coming from a single source publisher, that usually consists of several targets. You need to provide a list of sources for this campaign to start receiving traffic. The list can be created by yourself or you can also request one from your account manager or the support team.
- Keyword – This option targets traffic that contains a certain keyword or keywords. You need to provide a list of keywords for this campaign to start receiving traffic.
- Multi-Geo – This option allows you to target several GEOs at once. If a new source appears in one of the selected GEOs, your campaign will start buying traffic from this new source as well.
Affiliate ad tracking — do all ad networks allow it?
Everyone wants to understand where their campaigns make money and affiliate ad tracking is the solution to this. But do all the pop ad networks allow it?Simple answer, yes ad networks generally do allow affiliate ad tracking software. Some ad networks have basic tracking built-in and others outsource it to a third party but one way to get the best tracking for your campaigns is to invest in a tracker for your campaigns.
Well at Zeropark it is considered advantageous to use a tracker as it will help save you the guesswork of why your campaign might not be performing so well.
And the bonus is that there are a number of partners that Zeropark has that have discounts for our customers (you) so if you’re looking for an affiliate ad tracking solution why not check out the Deals & Offers tab, or the Offer Wall to find the perfect one for you.
Landing page optimization — how can an ad network help you optimize it?
It makes sense to make sure your landing page is optimized for the highest conversions possible and some pop ad networks help you to do just that.What this comes down to is a little more software that can help affiliates like you succeed with their campaigns a little easier. A couple of things can help you optimize your landing pages from inside the platform such as A/B testing.
A/B testing allows you to run two or more versions of the landing page you want to test to see which one performs best. After a given period of time, the best-performing landing page can then become the landing page you show to your entire audience for a higher chance of conversions.
Choosing an ad network can be tricky, but if it has useful optimization features like this one that can help boost your conversions it makes it easier to pick one with confidence.
If you want to learn about:
- Optimization solutions offered by pop ad networks;
- Pop traffic price comparison;
- What to pay attention to when working with pop traffic ad networks:
CLICK HERE TO READ THE FULL ARTICLE
Magda
