G
getoffersdirectdwayne
Guest
How to Be an Awesome Effective Affiliate Manager
In this guide I want to share with you what I feel the best practises are to take when being an affiliate manager.
Being an Affiliate manager
I'm not going to lie - being an Affiliate Manager with Get Offers Direct is not the easiest responsibility in the world, but then again, that's why I love it so much...
Notice how I didn't use a word like "job" or "career" because in reality, it's not just that. It's something much, much more.
Every single day as an AM is filled with new challenges, whether it's helping publishers scale their CPA campaigns, looking for untapped traffic sources... you get the point...
...I could go on and on and on about how much I love what I do, but I'm not going to because it wouldn't do you nor I any good.
So I'll get to the point.
Below, I've listed a few meaningful factors I believe are essential in order for one to truly be an effective AM, and by no means are these the only qualities an AM should have.
Keep in mind that I personally don't have several years under my belt like some other Affiliate Managers...
... I don't know every single little thing that goes on in industry....
.... and by no means am I even the best AM around yet.
... In all honesty, I thought I might as well take the liberty of listing these attributes so you good folks here on CPAFix can see a potentially new perspective.
Without further ado, here are a few qualities and skills below that are needed to be fruitful AM.
1) Communication - As an Affiliate Manager, you're going to be managing tens, hundreds, or even thousands of publishers depending on how large your network is.
Are you ready to assist 1,000+ publishers Monday... Tuesday... Wednesday... Thursday... Friday... Saturday and Sunday?
You better be.
Don't get me wrong, that's not to say that you can't have a life outside of AM, in fact, you most certainly can - it's all about time management. But understand that your publishers need YOU, and in order to have a profitable and successful affiliate network, you WILL need them.
Let your pubs know what you're up too. Let them know what's new on the network. Just keep them updated and you'll be rewarded with praise.
2) Clarity - Be clear in your responses and questions to publishers. To tell you the truth, I used to have that problem where I may jump the gun and say something that has not occurred yet even though it's in the works.
You need to ensure that you and your publishers are in the same boat. This easily factors into communication, so we'll keep it in the same party.
3) Pro-activity - Well, that's pretty straight forward. A few good examples of proactivity when it comes to being an AM include assisting a publisher scale up before they reach out to you for advice. Also, knowing and understanding what the current trends are in the industry is pretty much a sure fire way to not only make your publishers profitable, but the network as a whole also.
...Speaking of which, never underestimate the the word of an affiliate. If they need an offer, you need to do your best to acquire it. No exceptions.
4) Speed - It is what it is. Get things done fast and efficiently, and everything usually tends to run smoothly.
In this case, that means not waiting around to respond to a vital email, or just passing by a publisher that only generated one conversion in a day. if you see something wrong, you fix it to the best of your ability in order to get the publisher where they want to be and get the network where it needs to be, and that's the top of the food chain I'm assuming.
5) Dedication - I don't need to go into details in regards to this one. Quite simply, don't become an AM if you're not dedicated in regards putting in the hours to helping your publishers.
You wouldn't want a car without wheels right? Then why would you want to work with an AM with no dedication...Okay, bad analogy, but I think you get the concept.
As I said before, whatever I listed above isn't even half the skills and traits recommended to be an AM, but if I were to sum up everything I just said into six words, then here they are...
...Be Passionate About What You Do.
...and that goes for anything in life.
Last edited by a moderator:
