How This Adult Campaign Hit an 18% Reg-to-FTD Rate – Strategy, Stats & Funnel Secrets

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Client Success Story: Crushing It with Adult Offers on iOS Using CPA Target + Interstitial Ad Format

Hey affiliates & media buyers,

Wanted to share a recent success story that’s been generating buzz – especially for those running adult offers in the mobile space. If you're into high-ROI, funnel-optimized campaigns, you'll want to pay attention to this one.

The Campaign Breakdown​

• Offer Type: Adult Online Video Chat
• Ad Format: Interstitial Mobile
• Operating System: iOS
• Bid Type: CPA Target
• Run Dates: April 22 – May 28
• Impressions: 3,845,567
• Conversions:
  • Registrations: 213
  • FTDs (First-Time Deposits): 40
  • Post-FTD Purchases: 74
• Conversion Funnel: Registration ➝ FTD ➝ Post-FTD Purchases
• Top 20 GEOs: (Ranked in visual, varied mix of Tier 1 & 2 countries)

What Made This Campaign So Successful?​

Here are the golden tips that drove this success – feel free to steal like an artist:

Track the Full Funnel – Not Just Registrations​

Don't stop at surface-level metrics. We tracked every conversion stage from Reg ➝ FTD ➝ Post-FTD – giving us deep insight into what’s actually making money.

Result: A massive 18% Reg-to-FTD conversion rate – well above average in the vertical.

Match LPs to Audience Psychology​

We used highly tailored landing pages that reflected the tone, look, and appeal of the GEOs we were targeting. That means localized visuals, short and provocative CTAs, and fast-loading mobile-first designs.

Remember, in adult – first impressions really matter.

Interstitial iFrame Magic​

We allowed the landing page to be iFramed, enabling the Interstitial iFrame ad format – this created a smoother, more immersive experience on iOS and helped dramatically reduce bounce rates.

Pro tip: Ask your Account Manager to help set up iFramed LP campaigns – it’s worth it.

The Results​

3.8M+ Impressions
213 Registrations
40 FTDs
74 Post-FTD purchases
18% CR Reg-to-FTD
High ROI on CPA Target bidding

This wasn’t just a good campaign — it was a scalable blueprint for converting adult traffic on iOS using a smart funnel-focused approach.

Final Thoughts​

If you're only optimizing for Regs, you're leaving serious money (and learnings) on the table. Data is KING – and it doesn’t lie. By watching every step of the conversion funnel and dialing in creatives to match the audience mindset, we turned a typical campaign into a top performer.

Got questions or want to share your thoughts? Drop them below – let’s win together.

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