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how much budget is for testing a cpa offer on native ad network?

Discussion in 'Native Ads' started by thisisraz65, Mar 25, 2016.

  1. thisisraz65

    thisisraz65 Affiliate affiliate

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    Suppose, i have a offer that has payout on 10, how do you promote it on native ad network and
    how much budget for it.
     
    scroogefrog likes this.
  2. Voluum
  3. kate.dispply

    kate.dispply Affiliate affiliate

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    Depends on the way you want to promote it (CPM/CPC), geo and all other things.
    Current question is too wide.

    Somewhat the answer will be spending like x3-x5 on test to see if the offer converts or not.

    Cheers!
     
  4. Addiliate.com

    Addiliate.com Affiliate affiliate

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    My rule of thumb is 100$ per test unless the payout is higher than 20$ CPA (then I'd go for 150$). If you get profitable straight away, scale like hell. If you are close to profitable (spend 100$ revenues +60$) then optimize and keep on testing. If you get below 60$ revenues from your first test, move on to the next target.

    Most important in the beginning is learning the ropes, getting data (never run without tracking) and constantly optimizing ROI+ placements and eliminating bad sources. Spy as much as you can and network with AMs as if your life depended on it
     
  5. HCFGrizzly

    HCFGrizzly Affiliate affiliate

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    I saw this rule elsewhere and applied it to my strategy:
    For every offer I use a budget of x8 of the payout. 8 seems like an odd number, but it works for me.
    So in your case your testing budget will be 10*8 = 80
     
  6. threenerds2014

    threenerds2014 Affiliate affiliate

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    Tested with 100 targeted traffic. Then estimate your cost of traffic and you'll find the desired budget.
     
  7. thisisraz65

    thisisraz65 Affiliate affiliate

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    hey next target means new offer ? is it
     
  8. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    It could I guess but I think he meant your next geo/target audience/traffic source, whatever.

    Don't forget that you can also try the same offer from different networks, if available.
     
  9. SEO Guru

    SEO Guru Affiliate affiliate

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    If you are want to start your journey with paid traffic then you have to spend at least 250$ to find out wining campaign. After then simply tweak and invest to get profit.
     
  10. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    Sounds reasonable. You just have to make sure that you still have money to invest after the testing amount is used up. Sucks to find a good campaign and not be able to keep it going and make it profitable.
     
    Hunter S Robbins likes this.
  11. solstudioim

    solstudioim Affiliate affiliate

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    "If you get profitable straight away, scale like hell.." Lol I like this quote
     
    Hunter S Robbins likes this.
  12. Dead Pool

    Dead Pool Affiliate affiliate

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    You have to calculate your EPC first. If you are think you are running with good EPC then spending $1000 isn't big issue.
     
  13. CPMstars

    CPMstars Affiliate Manager Affiliate Manager affiliate

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    Depending on your starting budget you need at least $200 to test properly, on an average of $0.2 click you will get 1000 clicks which should be enough for you to determine how profitable the campaign can be. You should set your benchmarks (CTRs and eCPAs) from the beginning and keep optimizing daily per source id and placement. Make sure you always have the right tracking and receive as much data as possible from them. If we start losing more $ than our goal in a source ($10+ in this case), the source will be stopped. There are many other parameters that should be considered but this is of course dependent on the product itself.
     
    azgold likes this.
  14. affiliate007

    affiliate007 Affiliate affiliate

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    How do you determine which native ads network to use, because spying shows a network , lets say network X, but there are a lot of bad reviews about bots comming from network X ?
     
  15. kirsl

    kirsl Traffic Manager Traffic Manager affiliate

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    depends on vertical. I think it's like 100-200$. Also look at GEO.
     
  16. Peter T

    Peter T Service Manager Service Manager affiliate

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    You know this is like playing Russian Roulette. Everyone has a system, and who knows if one is more effective than another's, it still involves plenty of luck ;)

    There are a lot of variables to consider here, like the network, if they have a min spend, what is the total budget you have to work with etc etc etc. I consider all these when I make a decision.

    If I get 20% ROI from that initial test, I am generally prepared to pay more attention and see how it goes.

    Something else to consider is what ROI you need to achieve for it to be successful?
     
    Last edited by a moderator: Feb 1, 2017
  17. Certified
    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    it depends on the offer payout and also depends on the GEO
     
  18. Mizzo453

    Mizzo453 Affiliate affiliate

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    I really have a lot o learn when it comes to paying for advertising. I'm not necessarily a newbie.. but not very successful. I am learning that I need to use some paid advertising before I get any real results
    Thanks for the info
     
MI