There are a ton of courses that are out there. Don Wilson, Brad Stephens, etc. They typically boil down to the following steps.
1) Find a group that you want to sell to and has the disposable income to purchase.
2) Create a cool compelling shirt that the group would want to buy. (Don't just slap something up. Remember you want to get them to think "wow, I would love that shirt"
3) Either Scrape Id's with something like fb leadjacker (The audience can be as targeted as will work with Facebook's open graph)
4) Load these id's as a custom audience.
5) Create Fan page that promotes to that audience.
6) Create a post promoting the shirt on that fan page/ (preferably with an image loaded)
7) Advertise that post as a promoted post.
WARNING: Make sure to track your ad spend and not go to crazy. Also, we like to target at least 15,000 unique. The broader the target audience the more the potential buyers you have but typically there is also more competition in the marketplace. (The competition isn't necessarily just from Teespring.)
We had alot of success pulling Facebook Id's with FB Leadjacker and running name campaigns back before Facebook banned the practice. Since then we've pulled id's for military wives, sports fans, Zombie Apocolypse. You get the idea. Good luck!
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