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Highest bidding necessary??

in most media buy bid situations having the hugest bid will get you more views of course but its not going to prevent you from getting your campaign viewed since a lot of advertisers have limited budgets to work with. You will get picked up a little later if your bid is not the highest. i try not to get into bidding wars without knowing what ROI is and all my expenses are going to be. I guess the key is to rotate campaigns that are not that fought over into the mix
 
First start with low bids and if your targets performs well then try with bids otherwise you money will be burn and you get 0 conversion in result.
 
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