High Shipping Costs Top List of Reasons for Shopping Cart Abandonment

[djbaxter]

High Shipping Costs Top List of Reasons for Shopping Cart Abandonment
by Nathania Johnson, Search Engine Watch
July 6, 2009

PayPal has released new survey data showing why online consumers leave their shopping carts behind. Survey participants were asked to tell which reasons were "very important" in abandoning their purchases.

• High shipping charges: 46%
• Wanted to comparison shop: 37%
• Lack of money: 36 percent
• Wanted to look for a coupon: 27%
• Wanted to shop offline: 26%
• Couldn't find preferred pay option: 24%
• Item was unavailable at checkout: 23%
• Couldn't find customer support: 22%
• Concerned about security of credit card data: 21%

...more