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Guide to Run Mobile Campaigns in INDIA.

Discussion in 'Guides, Case Studies and Tutorials' started by codejacks, Jan 15, 2016.

  1. codejacks

    codejacks Active Member affiliate

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    Guide to Run Mobile Campaigns in INDIA.

    Few people were discussing on running a campaign for Mobile in India and most of them suggested run in Hindi, India campaign and Hindi?? You must be crazy.

    For those who really want to target India here are my 10 tips.

    1. India is a multilingual country.
    2. Only 30-40% of Indians have Mobiles, that too smartphones.
    3. People who use Android to iPhones are 95:5, due to cost of phones.
    4. Android phones are available in the range of from $50+, so its affordable for even uneducated citizens.
    5. 35% of Phone holders in India are uneducated.
    6. People dont click on linguistic ads on mobile.
    7. Getting people to pay or subscribe in India is very very difficult.
    8. People prefer something like 'Free','Easy Money', 'Free Mobile Talktime recharge','Flipkart coupon code','Snapdeal coupon code','Big Bazar cashback offer'
    9. Better clicked are images, people dont read ads and most educated people cancel/close them immediately.
    10. A housewife plays candy crush for timepass always. :)


    Hope this helps most of them who want to target my sweet India.
     
    Last edited by a moderator: Jan 15, 2016
  2. terraleads
  3. Dispply

    Dispply Affiliate Manager Affiliate Manager affiliate

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    Thanks for tips, they are very cool indeed.
    Do you prefer running CPI in India?
     
  4. Nitin Patel

    Nitin Patel Affiliate affiliate

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    Hi
    What type of offers work best in India? CPI or any other types?
     
  5. Daria_WapEmpire

    Daria_WapEmpire Affiliate Manager Affiliate Manager affiliate

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    great tips, very useful for IN newbies
    what do you personally think of adult offers? as far as I can see by our stats, pretty-looking half-naked girls etc work great with IN as well, even better than some of the 'Easy Money', 'Free Mobile Talktime recharge','Flipkart coupon code' etc offers
    also Indian movie stars attract so very much of users' attention
     
  6. codejacks

    codejacks Active Member affiliate

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    Well adult is not my area of expertise, and I would never jump into that may be.
     
  7. MarinaKimia

    MarinaKimia Affiliate affiliate

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    Hi all,

    Kimia is expert in both adult and mainstream in India. I know adult is not specifically of interest to you @shreedharcva ... However its quite a strong local market :)

    India has been in Kimias top 5 markets for the past years. We opened a local office to support the business growth.

    Our colleagues in IN tell us that users are open to buying and ordering online. Theres an extended use of FB, even in rural areas, ecommerce is now booming. Basically, people are open and looking for new products and if your product is interesting, well marketed and well positioned compared to competitors, there are people ready to pay for it.

    Thats what the team focuses on, finding the right offers/products for the current users.

    BTW, saw this today, just an added news FYI :) Indus OS Raises $5M To Make Android Work For First-Time Smartphone Users In India
     
    rahxephon, razrus5 and lrs1995 like this.
  8. codejacks

    codejacks Active Member affiliate

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    well whatever I mentioned here is just tip of the iceberg.
    If anybody want more insight, they can Join my Guild.

    www.mobilecpaguild.com (Under construction by my team).
     
  9. Dispply

    Dispply Affiliate Manager Affiliate Manager affiliate

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    Can you tell bit more about what's going to be there?
     
  10. lrs1995

    lrs1995 Well-Known Member affiliate

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    LOL :)
    Still for some reason I ran profitable pin submits here. :p
     
    Daria_WapEmpire and codejacks like this.
  11. codejacks

    codejacks Active Member affiliate

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    There will always be three type of people , Hard working, smart working and lazy bums.

    You are the second lovey dude.
     
  12. 8ezbnfly

    8ezbnfly Affiliate affiliate

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    Great insights, also I like your integrity!
     
  13. Adamcpamoney

    Adamcpamoney Affiliate affiliate

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    Thanks for tips, they are very cool indeed.
     
  14. codejacks

    codejacks Active Member affiliate

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    Thanks Frnd,
    I am direct in my statements, that people dont like.
    I advise you change your forum name to something sensible.
     
  15. IndeXer

    IndeXer Affiliate affiliate

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    I thought its a real guide to start a campaign in India, great tips btw, misleading title, it should be something like "things to consider while setting up a campaign in India". Thanks for writing this.

    Regards
    IndeXer
     
  16. razrus5

    razrus5 Member affiliate

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    Great tips. I am looking into India. Have heard that this market is responsive and growing. Anymore culture angles?
     
    MarinaKimia likes this.
  17. Youri Cane

    Youri Cane Affiliate affiliate

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    Good tips... but regarding languages, can you clarify your tip ?

    - Do you think we should use english ?
    - Or do we need to use GPS coordinates in our MDSP campaigns to try to get more "local" and use local language ?

    Thanks !

    Cheers,
     
  18. codejacks

    codejacks Active Member affiliate

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    India Mobiles doesn't come with all language support and hence most of people use the normal english language for mobile interaction.
    If you want to use Language , then it should be readable, I mean in BIG LETTERS.
    If you want to use sounds, then better use some Indian local translators, rather than using Virtual Assistants or freelancers.
    If you want to attract them to pay money, then target uneducated people with adult and money and greed.
    Free lunch and booz will always be welcome.
    The audience has a different tastes like
    Educated and UnEducated.
    Professionals and Labours.
    Students and Parents.
    In order to reach them, you need to create multiple angles.
    That's why Pro's always create angles, the reason is simple, that
    'All Animals dont eat RICE, only few humans like me do' hehehe.
     
    Daria_WapEmpire likes this.
  19. Youri Cane

    Youri Cane Affiliate affiliate

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    Thanks for the tips !

    So it doesn't make sense to make Ads in Telugu or Tamil for example ?
     
  20. codejacks

    codejacks Active Member affiliate

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    No even you use India specific languages to scold them, they wont bother what is in that. Ha Ha Haa.
    We Indians are the most accommodating people on this earth.
     
  21. Denis Marinho

    Denis Marinho Affiliate affiliate

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    Hi Shreed!

    So the most appropriate is to use the English language in landing pages?
     

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