Google Discover: Can Paid Traffic Get You Featured?

[Roller Ads]

You’ve probably heard the hype—Google Discover can bring massive organic traffic. The usual way to get featured is SEO… but what if paid traffic could help too?

Turns out, it can. We’ve seen sites successfully boost their chances of getting featured using push traffic—especially when it’s timed right.

Buying Traffic to Get in Discover: How It’s Done​

There are two main ways of getting features we’ve seen work:

1. Buying relevant push traffic right after publishing a new article.
2. Sending your own push notifications to subscribers immediately when content goes live (can be automated via RSS).

It creates an instant wave of traffic with good behavioral signals (CTR, time on site), which Google may interpret as user interest—and it seems to help trigger Discover placements.

As we’ve observed on our platform, this approach is especially popular with news websites and is often applied continuously in a loop: publish an article, buy traffic, send custom pushes, potentially get featured in Google Discover (though never guaranteed), and repeat the process with the next piece.

Due to privacy reasons, we can’t disclose specific sites or articles, but we do track clear signals showing that publications supported by push traffic are more likely to appear in Discover.

Discover Traffic Doesn’t Follow Rules—But Patterns Exist​

There’s no guaranteed way or set timeline to get featured in Discover—it’s unpredictable. But based on what we’ve seen across hundreds of sites, a clear pattern does exist.

Not every ad format works for this goal—only those that show the content, like push notifications. And when you build your own subscriber base, custom messages can boost the effect even more.

If you're curious to test this approach, feel free to reach out—happy to chat or share more insights.

Monetizing Discover Traffic with RollerAds​

Getting into Discover is only half the win—the next step is monetization. The best approach is to combine strategies: get featured in Discover through push notifications, convert new Discover visitors into subscribers, and monetize through pushes while also bringing your audience back to your website. This allows you to expose users to other ad formats and ultimately boost your overall profits.

Even if you're running AdSense, adding push monetization on top (especially hybrid—ads + custom messages) gives you an extra layer of income and retention.

The Takeaway​

Traditional ways of getting featured in Discover are the foundation of your work—you definitely need to focus on SEO optimization and get all the technical aspects in order. Apart from that, why not try other options that can facilitate your Discover success, providing the necessary nudge?
The best approach is always to try something new and see what it can bring you along the way. There’s no need to wait—because the more webmasters try this method, the higher the competition becomes. The perfect time for you to shine in Google Discover is now!

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