Search and advertising giant Google is developing a user-generated online encyclopedia that could rival Wikipedia. Google has named the encyclopedia the "knol project," a knol being a "unit of knowledge," according to a blog post by Google engineering vice president Udi Manber. The company aims to tie strong identities to contributing authors and those seeking to edit knols.
I think Google is putting its fingers in too many bloody pies
I think Google is putting its fingers in too many bloody pies