I use Google Adsense and Yahoo! Publisher across my sites. I was fortunate enough to get accepted into the Yahoo! Publisher service during it's current beta testing phase. I've noticed higher earnings with Yahoo! Publisher with much lower clickthrough rates (CTR) across similar sites. It would appear advertisers may spend a little more money on their campaigns via Yahoo! Search Marketing (formerly Overture) than with Google Adwords.
Yahoo! Publisher is still in beta format and has some room for improvement. A slight problem I have with Yahoo! Publisher is how it matches it's inventory from Yahoo! Search Marketing with your sites content. I've found Google Adsense ads are much more targeted to the content on your web pages than Yahoo! Publisher.
Yahoo! Publisher does have a one up on Google AdSense though. In the user administration section of Yahoo! Publisher you're given the option to transfer your Yahoo! Publisher earnings directly over to your Yahoo! Search campaigns. That makes advertising campaigns exceptionally more conveniet and efficient to manage. Wake up Google! In Googles defense though they recently made it possible for their publishers to have their payments conveniently deposited directly into their bank accounts.
So what contextual advertising service do you use?
Yahoo! Publisher is still in beta format and has some room for improvement. A slight problem I have with Yahoo! Publisher is how it matches it's inventory from Yahoo! Search Marketing with your sites content. I've found Google Adsense ads are much more targeted to the content on your web pages than Yahoo! Publisher.
Yahoo! Publisher does have a one up on Google AdSense though. In the user administration section of Yahoo! Publisher you're given the option to transfer your Yahoo! Publisher earnings directly over to your Yahoo! Search campaigns. That makes advertising campaigns exceptionally more conveniet and efficient to manage. Wake up Google! In Googles defense though they recently made it possible for their publishers to have their payments conveniently deposited directly into their bank accounts.
So what contextual advertising service do you use?