Google: Ad Blocking Is A Rallying Cry For The Industry

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Google's Sridhar Ramaswamy: Ad Blocking Is A Rallying Cry For The Industry
by Ginny Marvin, MarketingLand
October 1, 2015

Sridhar Ramaswamy,Google’s SVP of ads and commerce, spoke about ad blocking for the first time publicly during Advertising Week in New York City this week, saying it’s a rallying cry for the industry to coordinate and agree on advertising practice standards.

All of us enjoy services like Google Maps, YouTube, Gmail and Facebook, which are available to all of humanity. And, it has opened up opportunities for so many people to be able to earn a livelihood by putting out content and having it supported by advertising.

But here’s the thing, there are certain sites that are leading to the rise of ad blockers.

The problem, Ramaswamy says, isn’t that users hate all ads, it’s that ad blockers are an all-or-nothing switch that penalizes quality ads, formats and placements along with the bad.

The fix will come from industry collaboration and agreement on standards, said Ramaswamy:

This is something we need to address together as an industry. We need standards of good ads that you and I would find acceptable as consumers.

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