Geo IP in SERP is it important?

[temi]

I wonder how important the location of a server is to SERP in search engine ranking. Some people argued that if the server that host your website is in UK and you are targeting a UK keyword you will do better than if your server is in US and you are targeting a UK keyword.

Most Search engines do use geo IP as part of their algo but I seem to see lots of US hosted sites doing well for UK keywords.
Thanks

 

[smeagain]

To deal just with UK SERPs only, the following is TRUE:

If the domain is .co.uk hosting in the US is equal to hosting in the UK with all the main S/Es.

For a .com hosted in the US, to get good SERPs in UK S/Es is like swimming the channel with your wellies on.

UK (including Northern Ireland) hosting is essential for UK SERPs for non uk domain suffixes.

 

[temi]

smeagain,
Thanks very much for clarifying that for me.
By the way smeagain, who are you? and what aspect of this industry do you work in, SEO?

 

[smeagain]

Temi
I could not quite tell what you were asking there!!!!!!!!!!!!!!!!

 

[temi]

Okay smeagain, I understand, just curious

 

[smeagain]

I may well have told you, I just needed clarification Re your question.

 

[temi]

I was just wondering who you are, sometime I think you are an associate I invited to this forum a while ago, he is called Graham, from Cornwall. He is a web desinger/SEO consultant.

 

[smeagain]

I will give you a clue.
I am having a Pasty for my tea.

 

[temi]

Ahhha,
Would that be a cornish Pasty

 

[Paul_KY]

:yikes: