Headines play an important role in push notifications: mobile and desktop users primarily see headlines and descriptions. An attractive headline directly affects the CTR of the notifications as well as the campaign conversion rate.
Push notification advertising network RichPush has prepared a guide on converting headlines for gambling.
General tips for webmasters
- If you want to get maximum results from push notifications, choose aheadline that goes well together with the banner.
- Do not mislead the user just for the sake of clicks on the promotion, use honest headlines.
- Test 10 or more headlines for each promotion and country. Do not draw hasty conclusions about the quality of the traffic, think about how you can hook users with your promotion.
- Make sure that the content on the landing page is relevant to what you are advertising in the push notifications.
We recall that the length of a push notification headline is 30 characters. The description must be no longert han 45 characters. The image size for push notifications is 492 × 328.
Push notifications are displayed differently in different operating systems and browsers, and we recommend taking this into account when creating promotions.
1. Directly appeal to users
Summarize what you want to say in a direct message to the user.
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2. Headlines with hidden effects
Try to arouse the curiosity of push notification recipients. Raise a question in their minds which can only be answered on the website of the online casino.
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3. News-headlines
Such headlines are typical for advertising texts. They attract attention through a news message, making users think that important information is waiting for them on the landing page.
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4. Headlines using “how”
Headlines in the form of a question using the word “how” attract attention, hinting at recipients that they will learn something interesting from the notification.
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5. Headlines using questions
Ask a question that touches your target audience. The answer to the question should be implied in the text of the push notification.
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6. Calls to action
The headline that calls to action should begin with a verb in the imperative mood.
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7. Exact numbers
To make push notifications appear honest and useful to users, specify exact numbers in the headlines. For the gambling vertical, it can be a jackpot, the number of free spins or the amount of the welcome bonus.
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Appealing creatives
It is not difficult to find images for gambling. Chooseimagesthatshowgorgeouswomen, roulettetables, slotmachinesorwheelsoffortune. There can be buttons on the images inviting the user to “Play”, “Pick up” or “Start”.
Choose as creatives:
Screenshots of the landing and the pre-landing pages
Screenshots of slot machines
Screenshots of banners
Colourful pictures taken from stock images
Encapsulate a maximum of meaning and benefits for the recipients of a push notification in its headline. Make the user feel like a successful player, a winner, suggest them to try their luck and hit the jackpot.
If a headline is well adjusted for the target audience of a promotion, a high CTR is guaranteed.
