Hey guys, First post here, I was hoping I could get some direction. I've read extensively about the subject, and I found that the 411 guide really put things together for me. However, I did have a question regarding "My First PPC Campaign". It seems like in his step-by-step example, he didn't make a lander page, which is what I want to try at first. I might make a lander later. After you bid on the keywords and create the campaign, what happens then? Do people who search for those keywords end up seeing your ad and clicking on it? Then they get sent directly to the offer page? Also, for the people who have tried this direct method vs landing pages, what are the conversion rates for each of them? Is a landing page significantly better than the direct link? Thanks!