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Facebook charges a higher CPC than the specified max CPC

nordestgaard

New Member
affiliate
Hi,

I created a new test campaign of FB yesterday. I set the max CPC to $0,45 (the suggested bid from FB). Today the campaign got 6 clicks, but the CPC is $1,57 which is much higher than the defined max CPC.

Can anybody tell me how this can happen?

Best :)
Jakob
 
I think I made a mistake by connecting a FB page to the campaign. FB charges for clicks to the page as well. I thought the max CPC was the bid for clicks to my website
 
Yeah. That's it.

Clicks for Facebook include:

- Clicks to website
- Click to fan page
- Click to open an image
- Click to read more text

So any of those will charge you something if you're using CPC.
 
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