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An active dynamics of social and commerce processes in digital has created an ideal environment for advertisers. New products enter the digital market following technologies and social tendencies. They change the balance of vertical’s popularity and conversion rates.
In this case, staying a calm watcher and relying on old schemes is a road to failure. Conservatism is good only within reasonable limits. To help you, our advertisers, the Evadav team offers a brief forecast with the review of trends, offers, and verticals in affiliate marketing in 2022.
If you are going to test yourself in affiliate marketing, start easily with Evadav.
Where to search traffic in 2022?
Epidemic COVID-19 pandemic and social transformation to remote forms of interactions connected with it naturally stimulated the growth of technologies and communication channels (which have been already in demand). And, to our opinion, the major expectations from affiliate marketing this year are closely connected with them.
Social networks
It’s easy to explain the growing popularity of social media: they are naturally transforming from a communication spot to a handy marketplace, with a warmed-up audience willing to pay. It’s easy and profitable to direct it on desired offers.
Influencer marketing, microblogging
Microblogging is an unfolding trend. Набирающий силу тренд – микроблогинг. The promiscuity of top bloggers ready to promote anything is getting annoying.
- Observation: public often gathers around expert channels with limited reach, but with strong thematic skills.
Considering deal prices of top opinion leaders, a narrow focus ad campaign from a small blogger, but with a warm audience, and at a lower price became a pot of gold for an average arbitrage manager (the majority of them).
Chat-bots
We’re impressed with the pace communicative robots surround us with. It’s not an exotic option to simplify tech support work anymore, virtual helpers more often become the main income channel of arbitrage managers.
- Stats: 69% of website visitors prefer chat-bots to live support. The reason – replies speed.
Yeah, CTR (click-through rate) doesn’t break records, however, the variety of options and reasonably low costs for connection make the chat-bots a genuinely profitable tool as the demand for instant replies rapidly grows.
This friendly artificial intelligence shows the best results in offers with active traffic, for instance, microcredit, adult, and dating.
Video-content
This trend is not new, but it’s still far from the top. We truly believe that Evadav advertisers will pay attention to this format’s potential.
-Fact: at the peak of quarantine most video hostings lowered content quality on purpose to maintain a stable work of servers. There is traffic for sure.
Information volumes grow constantly and video ads, as an efficient and versatile channel, win the fight for users’ attention. It’s easy to explain: dynamic image carries a signal charge that is not available to average sound, picture, and text.
It’s profitable for advertisers to use video ads, as it allows them to get to the point of the offer where a potential lead will not want to spend time reading text or watching images.
- Research: a website with prevailing video content is effective in keeping visitors’ attention.
Promoting offers with the help of video is a fruitful strategy. YouTube, Instagram, TikTok, and Pinterest: the rabbit hole of traffic where proactive advertisers will catch the luck in 2022.
“Don’t forget that we also work with verticals and offers which don’t match with video formats, social media, etc. We recommend writing to Evadav personal manager to try new traffic sources in 2022, he will assist you to target your ad campaigns properly”.
Homyuk Yana,
Head of advertisers department Evadav
Audio marketing
The question is not whether SEO will commit to audio and voice search, but when it will happen? Here, in Evadav we think it’ll happen very soon. At the moment the parity with classic requests is kept, however, attentive masters willing to pour traffic with maximum profit have already started changing the promotion strategy considering the public’s actual demands. That’s the way to advertise, there’s money.
Voice search
Less text, more sounds: people are more likely to use their voice to browse. According to statistics and looking at requests dynamics voice search is ahead of other request forms and by 2024 8 from 10 visitors will submit their requests remotely from their devices.
- Fact: Google has presented language dialog modal LaMDA in spring 2021.
This innovation will allow users to interact with the app not only with the help of text and voice but also with the help of media files, refining search conditions to the max. Keep an eye on this tendency in 2022.
Podcasts
Podcasts and audio apps can’t be called a new format, but the hype around ClubHouse showed the great potential of the niche.
Influencer marketing will shift more and more to the side of small communities and advertisers are better to stay close to authority figures gathering audiences.
Email send-outs
Cold spamming is still not actual, but hot or at least warm send-out with the maximum personalized offer at a right time will be to the point. At least, experts often claim this format to return its actuality.
- Evadav tip: you have a business, but you have a small clientele? Join us, we’ll help you out with the advertising!
Sure a quality base that will be regularly sorted and filtered out and thought through send-out schedule is a must. Nobody told us it would be easy. However, the game is worth the candle, and the growing conversion rate in this direction is encouraging.
Ads formats
Classic push and in-page
Everyone uses push formats. The level and thematics of the source don’t matter, nowadays every ethernet resource tries to make every visitor subscribe to attack him/her with push notifications further.
Run campaigns with Evadav – higher ROI from the first month after registration!
Leaving the banner blindness zone they offer, buy, send messages turning from annoying into non-visible sources of actual information.
- By the way: in-page format popularity is connected with push reincarnation, as an attempt to add drive and increase conversion of a classic ads format.
Pop-under
Sure, we haven’t forgotten pop-under. The further, the more reputation this format gets.
Pop-under format is simple, costs less than native and context ads, has a wide reach, no matter what to promote, and works stable on any device. Unlike push format.
By the way, the Evadav team has launched Premium Pop-under, Push, and In-page traffic – conversions and ROI are higher.
“Based on our advertisers’ experience we see that in-page is taking over and promising good profit. Consider this format in 2022”.
Homyuk Yana,
Head of advertisers department Evadav
Run campaigns and get even more profit!
Technologies are everywhere
While users are only getting new searching experiences, advertisers must start using the new strategy as the war for the top position in search engines is endless. New technologies and algorithms fan the flame of the fight for traffic. In 2022 Evadav recommends considering the following directions.
Multitask Unified Model (MUM)
The update from Google, allowing to get a maximum detailed response without a need for additional search.
Note: производительность нейронной сети MUM neuron network efficiency is 1000 times higher than the BERT algorithm launched a couple of years ago.
You can see the pace of search technologies development and the importance to be in trend. Innovation promises to be super handy for its users, therefore publishers improve their websites so that MUM would not leave them behind. And that means that more quality and relevant traffic awaits our advertisers.
Campaigns automation
Affiliate marketing moves with the progress and the transition to automated setting and control regimes for campaigns are not a fantasy about the future, it’s a reality. Here is what you can rely on AI in 2022:
- traffic redistribution between creatives and campaigns;
- independent search of problem platforms, geo and budget distribution between zones according to conversion performance;
- several campaigns parallel setup;
- search and automatic distribution of bids without a master 24/7;
- submitting orders to fix money flow, change geo, buy profitable leads.
We are sure that an experienced advertiser can do this manually. But time is crucial. Using artificial intelligence helps us to manage several campaigns effectively.
As a result: if a drawdown occurs the system’s fast reaction will lower the loss to 10-20%. On the other hand, profit potential grows significantly with the help of AI. It’s the right road to scaling, our friends.
VR/AR – the future in the present
One more topic in addition to AI development in affiliate marketing – technologies of virtual and augmented realities. Besides this technology has a bright future you should not expect its massive takeover on the consumer market in the nearest future.
- Fact: only 1-2% of those who are not afraid of the cost of VR/AR devices and their dependence on outlying devices own such gadgets.
Though the market grows and it’s a fact. For instance, there are a lot of iGaming software developers, and such brands as NetEnt and Microgaming are working on slots and roulette where everyone using a VR/AR headset can observe dealer’s work, watch the spin of a wheel and a ball, can see own hands on a virtual board with playing cards without leaving own room.
It’s hard to tell how far this new reality will take over the market in 2022. But there’s no doubt that under wise control, this niche promises a big profit from ads. And, sure, those who will be first will take it all.
Couple of words about obvious: native ads and mobile traffic
Native ads are a potentially endless source of traffic in the age of users annoyed with banners and push formats. The best thing is that now and in the future it will organically profit in every vertical. You just need to give up classic templates and start using, for instance, click-rotating creatives. It’s a safe bet in wise hands at any year A.D.
- Interesting observation: even your granny uses social media such as Facebook, Skype on her smartphone. It’s better than any stats showing the demand for mobile traffic.
The offer’s profit and vertical actuality won’t cost a thing if you won’t take care of those who see the world through pocket gadgets. Such an audience is more than a half in a network.
Do you want to earn even more?
Keep on adapting campaigns to smartphones. No doubt, it will be on-trend in 2022.
Run campaigns with Evadav right now!
Top verticals in 2022
So we’ve figured trends out. Now let’s talk about verticals that will be on-demand in 2022 according to evadav.com.
Adult – eternal classic and its popularity grows with the need to avoid real communication. Sure, it’s a top.
Nutrition. New strains, new health issues mean new requests and volumes in this vertical. Rude, but it’s the reality.
E-commerce. All that makes a home cozy is going up. Goods for active leisure abroad probably won’t succeed. This niche demands a proper analysis.
Betting: 2022 promises a pot of gold. See yourself: Beijing Winter Olympics, Finland Hockey League, Europe final League and UEFA champions league, FIFA World Cup in Qatar, and Wimbledon. Those are major events. And there are many others. Plus Cybersport is actively promoted in Russia.
Gambling. Offer rates grow along with traffic. And what else should people do at home if not gambling? Pop-unders will help you.
Finance. The crisis is everywhere. Loans and credits are the new blacks. Traffic will be only growing in this vertical on a world scale.
Dating, online. It's a promising vertical. Though there is an opinion that it can draw down due to traffic transition to social media.
Software and Utilities. If you look towards app monetization then you need to consider mobile audience needs first of all. Although traffic is stable on the desktop.
Cryptocurrency. Bitcoin locomotives created a wide path for altcoins and service systems. Great source of profit with unlimited potential.
NFT. The most vivid trend of the end of 2021 and the beginning of 2022. Although there is still no rush from advertisers. Anyway, there's a feeling that this vertical may suddenly become a gold mine.
“Trends are awesome and you should keep an eye on them. But considering the current situation, don't spend much money on experiments. We recommend spending some budget to test market innovations such as NFT, but also stick to time-proven good old verticals and formats as basics for your ad campaigns. After the drawdown of Finance and Crypto, these verticals are growing fast now. And I think they will be on top”.
Homyuk Yana,
Head of advertisers department Evadav
Top GEO
Regarding priority geo, you should first look at a vertical. Although the market leaders of 2021 India, China, Russia, and the USA are still on top in 2022.
Traffic active growth is noticed in South-East Asia – Thailand, Malaysia, Indonesia, Philippines and some regions of Europe – Finland, Germany. These dynamics will remain in the future.
What’s the result?
Summary:
- 2022 trends promise to be a profitable and exciting time in terms of affiliate marketing;
- it doesn’t mean that some verticals stop being fruitful and others such as Crypto and NFT will be on top;
- someone will need to change SEO-promotion strategy and someone will have to get to know YouTube and TikTok algorithms;
- pop-under, in-page, native ads and video content will still be on top in ad campaigns and they will continue moving banners and teasers aside.
Overall, not looking at all the chaos brought by COVID-19, world economics gradually returns its position. The main hopes of affiliate marketing are tightly connected with its reincarnation.
Make 2022 profitable with Evadav!
Insights for Advertisers:
How to Make Great Money with Evadav?
Digital marketing goods and services demand a more complex approach and thought through strategy each year. Otherwise you’ll face bad conversion, budget waste, and the worst – business closure.
But what one needs to do to not only keep the lights on, but make really big money?
The Evadav team has prepared a klondike of useful information about formats, the best verticals and geo, sources, and system updates in one guide.
The main insights for advertisers – are the answers to the main questions:
- what format to choose according to your goals and how;
- what criteria should be considered while choosing format;
- what pros and cons of the each of them should be reviewed;
- what mistakes are better to be avoided, not to get into trouble;
- what tips are worth following to make real money.
By reading this guide you’ll have a detailed map of opportunities Evadav can give to you, and also an understanding how to use it properly.
Don’t waste your time, read more by following the link!
If you are still not among Evadav publishers and advertisers, then you have a great opportunity to sign up and review all the benefits of working with us.
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The traffic you need to pump to the max
Cryptocurrency takes this world over. Only 10 years ago nobody believed that buying bitcoin was promising. Nowadays crypto is everywhere: games, investments, payment systems. Salvadoran authorities have even started building Bitcoin City free of taxes and based on geothermal energy sources.
Earlier people faced a problem if they couldn’t find Webmoney or Skrill payment methods on a website. And now they prefer a website with a cryptocurrency payment option. Also, cryptocurrency is claimed to become the main payment method in the iGaming sphere in 2022.
Several countries accept more than 20% of cryptocurrency payments.
One can make money on crypto with the help of not only mining and investments but also arbitrage. The Evadav team has prepared a detailed review of the
Cryptocurrency vertical: we’ll tell you about its features, audience, landings, and creatives, what formats to work with, and, also, we’ll advise on the offers with the best conditions.
The Cryptocurrency vertical review
The cryptocurrency vertical is one of the most hype and fast-developing ones for several years in a row. Bitcoins and altcoins show the price progress and are always discussed, so the consumers’ interest grows. Both hype and curiosity give great profit (with the proper approach).
Crypto is still a gray vertical thus countries and ad platforms regulate crypto ads in different ways. For instance, Google plans to lift the ban on this kind of ads but selectively, considering geo.
Crypto is available on evadav.com and it gives a good profit.
Traffic rates and competition are quite high in this niche. However, the payback is worth spendings.
Crypto usually works on the CPS (making deposit) model. But CPL and RevShare can be used as well.
Test campaigns in the crypto vertical with Evadav!
The benefits of crypto vertical
The behavior of users buying crypto is more like casino fans. Therefore all who worked with gambling can enter the crypto vertical and try all their tricks and tips.
Crypto vertical pros:
- high rates for a lead – from $150 to $1000. Pro teams can find more profitable offers;
- wide target audience – you can work with crypto vertical on almost any geo;
- advertisers are keen to spend more budgets on solvent quality traffic;
- a big room for ideas. You can come up with plenty of creatives, landing pages, and pick the best from them.
Talking about profit, under equal amounts of conversion and leads gambling vertical will perform ROI 100%, while crypto vertical - 250%.
Types of crypto offers
The vertical can be divided into 4 directions. Each of them has its features and different amounts of payouts.
1. Blockchain technology learning:
Offer’s main goal – is to sell training.
Payouts – from $250/lead.
It’s hard to work with this offer, as people don’t want to spend money on training, they want to start making money at once.
2. Investments:
Offer’s main goal – is to get money on deposit.
Payouts – from $150 to $1500+ on CPA model per lead, who completed target action and toped up the account on the exchange.
Investment is the most popular direction now. You can offer individual investing or sharing revenue with the platform trader. Such offers show good conversion.
3. Trading:
Offer’s main goal – is to sell training and get money on deposit.
Payouts – from $150 to $1500+ per user (the same as in Investments).
This direction is as complicated as blockchain training is. Not many people are willing to learn. They usually associate crypto with passive income and fast earning.
4. Autotrading:
Offer’s main goal – is to sell software and get money on deposit.
Payouts – from $150/lead.
There’s no training here, but only a robot provided by brokers. It will process trading instead of a human, saving up his/her time on learning. Such offers are good for English-language traffic.
You can also find ICO and cryptocurrency exchange offers. And if the last one is clear, then ICO is an investment into little-known tokens with the purpose of further profit.
Create ad campaigns with Evadav!
Specifics of working with crypto verticals
The more arbitrage managers start pouring traffic on crypto, but not all of them stay for long. The main difficulty is that you need to warm up your audience properly to make them top up a deposit.
Therefore the barrier to entry is pretty high: quality landings and creatives cost much. It may take around $1000 and one month to find a working solution, but still, it will work 3-10 months with the minimum work on making unique content.
The advantages of working with crypto offers:
- you can get from $150 per one lead;
- there’s no hold – you can get the payout once the lead completes a deposit;
- «warm» audience = it’s easy to attract the target audience with all the hype around investments and cryptocurrency;
- bans are less than in other verticals;
- Most advertisers are ready to prepay and help with consumables.
Disadvantages and risks:
- you’ll need more time and money to prepare creatives and pre-landers. Quality over quantity;
- big competition – not everyone will play fair. Some may send a report on your ads;
- high barrier to entry – one does not simply create an ad campaign with only $50 in a pocket and get a good profit.
An average amount to start in the crypto vertical – $500-1000 (without software and consumables).
Target audience profile
Crypto Investors' target audience looks like gamblers – men of 25-55 y.o., with upper-middle-income. Those younger are usually non-solvent and can’t make a deposit. Elder people still don’t trust the internet.
By the way, women are also gambling and their amount in cryptocurrency trading is significantly growing in recent years. So you can spend a part of your budget and run ads targeted to them.
Most people enter trading to make money, but also, there are those driven by emotions – the excitement from a chance to get х5-х10 from the invested money. It should be an audience with upper-middle-income as long as the minimum deposit is $100 - $400.
Creatives
The success of ad campaigns depends on creatives. You can make a super pre-lander, but if nobody clicks on the ad, it won’t be seen.
Creative types:
1) with luxury elements: expensive cars, fancy life, yachts, restaurants, watches, money: everything human needs, but can’t afford with an average salary.
We’ve gathered several options. Sure they don’t convert as much as they used to. But still, you can grab some inspiration from them. A selfie of a real person with money will work as well.
2) to advertise the exchanges such as Binance you can use their creatives because a strong brand gains trust and gives good CTR.
Also, you can emphasize the ability to get rich, but with a bit of personalization. For instance, you can use the currency of certain geo.
3) the creative that looks like a TV spot can enhance a clickthrough rate. People will try to click the “Play” button and get to your pre-lander.
4) charts with growing rates convert great as well. You can type in the headline: «Bitcoin grew by 10 000$» or «Bitcoin is going up again», etc.
5) Success stories that encourage clicking ads and reading information. It would be great if you use the images of people popular in certain geo. But don’t forget people may have different tempers in each country and copyright style depends on it a lot.
Newbies vs pro users
It’s better to split traffic on newbies who have no experience of working with crypto and experienced users.
For the first group, we’ll show simple creatives which raise the interest and hit all pain spots. You need to show that bitcoin gives a huge income and a user can give up his/her hated job and start earning money easily, etc.
For experienced ones, we’ll show stats and charts, payback, and write success stories on pre-landers.
Tips on making creatives
You need to keep the balance: your creative should hit the target audience, and at the same time, pass the moderation. We’ve prepared several tips on how to make creatives properly:
1. Study properly the target audience of the geo you target: how much money they make, what their interests are.
2. Don’t copy other creatives, most likely they won’t bring you desired profit.
3. Use triggers: money, expensive cars, jewelry, villas, destinations, etc.
4. Set time frames. People want to get money now, not in a year or ten.
5. Choosing characters for your creatives, stick to real persons from the right geo. Photoshopped and staged images don’t touch anymore.
6. Your creative should align with the pre-lander and landing page of the offer, and logically complement each other.
7. If you pour traffic on the English-language market, don’t save up on a skilled interpreter – basic programmatic translation won’t help you.
By the way, you can always contact your personal Evadav manager – he/she will evaluate your creatives and advise you on the best solutions to work with.
Landing pages
It depends on the landing page the same as on creatives. There are cases when without strong landing clients came but they were not ready to invest money. They spent time and brought ad campaigns to negative ROI.
We’ve prepared several recommendations on how to create landings, with examples. It may help you to understand the direction of creating them.
1. Here we use a solution: famous people, learning how to earn money. Landing is written on behalf of Phillip Evans, senior advisor of Boston Consulting Group in Bosnia.
2. Promising fast money converts great as well. By the way, there are also stories of crypto investors who successfully invested their money and quit their jobs on this landing.
3. News websites, which look like popular news sources. It gains trust and stories of purchasing a training course and investing money in crypto will work better. Below is the example of news about a family that invested money in cryptocurrency and made millions.
How to choose a crypto offer?
The main difficulty of working with crypto is that this sphere is half-legal. Some countries take steps to regulate cryptocurrency with the law, and in some countries, it’s fully prohibited and you can’t work with white partnership programs there.
To choose a good and reliable offer:
1. Use ratings of partnership programs and study reviews about advertisers.
2. Look towards offers from large crypto exchanges.
3. Compare offers with your colleagues – it will help you to choose the most profitable one.
4. Read carefully all the terms and conditions of the offer and if any questions occur, discuss them with managers.
5. Don’t look towards offers that are not popular among webmasters. Better choose TOP or average offers, tested and approved by other arbitrage managers.
6. There are many decent, fair, and reliable advertisers and those willing to get traffic for free by accusing you of all violations in this vertical.
How to choose geo
Choosing geo for work, you need to consider the following:
- is crypto prohibited in a chosen country;
- citizens average income;
- crypto’s popularity in a chosen geo;
- if the advertiser accepts leads from this geo.
Also, you need to study the overall attitude of residents to cryptocurrency. A lot of scams happened recently and some countries think of crypto negatively and you may get a low conversion.
Top crypto geo in Evadav
In Evadav crypto offers work best with traffic from:
- America;
- Germany;
- England;
- Italy;
- Poland;
- Australia.
Leads are solvent and interesting, and they bring high profit.
Create an Evadav account, top up your balance and make money on crypto ads!
Traffic channels
Where should you get traffic for crypto offers? There are 8 proven and working sources:
- Google ADS – users from browsers bring the most deposits as they are more warmed up. However, crypto is restricted in Ads. Therefore, you’ll need to find a way to avoid the restriction.
- Facebook – the principle is the same as for other verticals on Fb.
- Youtube – pros: a big audience. Cons: people watching your pre-rolls should trust you.
- TikTok – despite the audience not being that solvent, you can meet young people interested in crypto and willing to make a deposit.
- SEO-websites traffic – it’s a quite complicated process, but you’ll be getting warmed-up leads ready to deposit due to published native.
- Email send-outs – they still work, however, you need to have an address base + not all offers accept traffic from emails.
- Push-notifications – it’s one of the cheapest ways to get traffic.
- Pop-under – is a simple and affordable format adapting to any device. But it can annoy users and influence the website’s SEO negatively.
Everyone chooses what’s best for him/her to get traffic.
What formats are popular in Evadav
If an advertiser prefers leads, then classic push and pop-under will work best. Their advantage is that they are easy to use. Therefore they are so popular. If the advertiser considers the maximum lifespan and LTV of these leads, then it’s important to pick the most qualified sources and audiences and make tests additionally.
Native is often on-demand as it’s the most organic format. And it means a warmed-up audience willing to make a deposit.
In-page is seldom used: it’s hard for optimization due to high volumes. However, under a proper setup and optimization, it can work effectively as well.
We recommend basing on the offer type and your main goals. Each format should be tested and selected best for you.
Setting ad campaigns up and Evadav tips
We give you a step-by-step manual on creating an ad campaign for crypto offers. These steps will lead you to success:
1. Select offer: make sure you’re ok with the terms and conditions before you start working with them.
2. Make up your mind with the geo you’re going to work with. Consider the offer and overall standard of living in a chosen country. Bear in mind, crypto demands people with upper-middle-income.
3. Make a target audience profile. What are its pains and problems? Why will they benefit from investing in crypto? What problems will this investment solve?
4. Make creatives, based on target audience profile and geo.
5. Made up pre-landers – 99% of successful pre-lander’s usage cases. It helps to cut off the traffic you don’t need.
6. Launch campaigns with different formats to test them and select the one giving you the best results.
7. Run testing of creatives and pre-landers to pick the most converting ones.
8. Don’t forget optimization: automated rules, black and white lists, and postback will help you not to waste your budget and get more profit.
Now you only need to track stats and wait for requests to flow.
TOP-5 offers in crypto vertical
We’ve selected 5 crypto offers that may interest you.
1. Bitcoin Bot excl:
Countries: DE, CH, AT.
Goal: deposit from $250.
Restricted: fraud, bots, pops.
Lead cost: up to $935.
2. Profit Secret:
Countries: SE, NO, FI, DK, DE, IT, ES, PL.
Goal: deposit from $250.
Restricted: fraud, bots.
Lead cost: up to $900.
3. Crypto Profit
Countries: RU, PT, SE, NO, FI, DK, DE, IT, ES, PL.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $800.
4. Bitcoin Aussie System
Countries: NL, CH.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $850.
5. Bitcoin Up
Countries: MX, AE, AU, AT, BH and+47 GEO.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $850.
Summary
Few tips to start working smoothly with the crypto vertical:
Evadav tips
1. Choose new and up-to-date funnels. They can attract the attention of target users more than cliche offers.
2. Learn offer’s average figures in advance. You’ll be able to stop the campaign before it makes a hole in your pocket.
3. Try different traffic sources. Do not stick to only one format. Test several to find yours.
4. Use spy services and look at what your competitors test. Always run tests. Test different creatives on different platforms, change headlines and pre-landers to find the best solution.
5. Advise your colleagues and your personal Evadav manager. It will help you not to make others’ mistakes.
6. Choose offers you’re sure in. There are many attractive offers on the market, but if they are related to scams, you won’t get a good ROI.
7. Use pre-landers. Thus you’ll cut the undesired audience off and increase the conversion.
8. Create different campaigns. Don’t mix different countries, OS, sex, and ages in one campaign. Better make several ads.
9. Prepare your money. This vertical demands a budget. It may cost you around $1000 to find a profitable solution.
10. Keep your eye on the cryptocurrency sphere. It will help you to make up-to-date creatives.
11. Split your budget and spend it wisely. Don’t waste all your money on one offer and one launch.
Despite the cryptocurrency market paying a lot, it's not that easy to work with it. You must always keep an eye on this sphere and be ready that your competitors may attack you with reports on your creatives.
However, it pays off with a proper approach.
Start working with crypto offers with Evadav!
How to build a great website and get profit with it
Each of us has faced affiliate marketing, mostly as a consumer. Example: you went to the car service to change the tires, and, by the way, received a recommendation from the masters and a discount on the services of the nearby car wash.
- Affiliate marketing – selling goods and services via other people (commercial partners in our case).
It can be done by anyone: partner company, popular blogger, social media average user. The motivation is a percent from sales or a fixed rate. It’s up to you.
However, the biggest profit comes to those who promote partner products systematically, doing a real job as a webmaster.
- Webmaster’s main source of income – it’s a website or a network with placed ads such as links, banners, notifications leading to a target page.
Here we break down in detail how to build and set this website up according to the tendencies of 2022.
What is an affiliate website?
Simply put, an affiliate website is any resource encouraging visitors to certain target actions. Such a site rarely sells something directly, usually limiting itself to advertising the product of the partners, and earning a commission for it.
- Stats: average payments for goods are in the range of 3-10% of value, in the service niche, remuneration is higher - 20-30%, a payout for an info product can be higher than 50%.
Affiliate websites look different. Аффилиат веб-сайты выглядят по-разному. Sometimes it is a multi-page information source on popular themes, sometimes it is a brief landing page about a short situational demand for a product or service.
- The main thing: the site should be relevant to users' requests, give them what they came for, do it qualitatively and quickly.
Why the affiliate website is the best solution for making money on the internet?
Because the ratio of potential income and effort spent on it in affiliate marketing is the most advantageous. This is one of the rare areas where there is still the opportunity to earn a lot, quickly and with minimal investment at the start.
- Fact: In the world, more than 80% of companies use affiliate marketing in different forms. There is a place for your site in the market!
Here are other arguments:
1. Low entrance cost. WordPress default templates and free hosting allow you to build and run a project with no money at all. Of course, money will make both faster and better, but still.
2. Moderate skill requirements. All the tools needed to create an affiliate site are accompanied by a detailed manual. You just need to read.
3. Probability of passive return. If you select the right niche/vertical and create a site relevant to the audience, it will eventually cease to require constant attention but will continue to generate profit.
4. Ability to work from anywhere on the planet. You don’t need an office and a work schedule from call to call to earn money on traffic. You can run a project from a beach, even from a space station. The main thing is a stable Internet connection.
5. Unlimited scalability. The affiliate website, made by a single master to test the product, is easily transformed into a serious team business with thousands of turnovers.
6. Safe way out. The only resource you’re risking is time. If necessary, leaving the market without financial losses and unfulfilled obligations is not difficult.
Do you want to make an obscene amount of money?
Join Evadav ad network.
We’ll help monetize traffic with maximum profit.
How to create a good website in 2022?
Start with a niche. It’s an important step that deserves the utmost attention, but do not treat it as a choice for the wife. Changing the vertical and adapting to the new solutions, if the circumstances so require, is quite possible even for the beginner webmaster.
- Fact: Despite the objectively higher efficiency of specialization, many affiliates work smoothly in several niches at a time.
How to choose the vertical?
Systematizing processes within niches simplifies work and increases efficiency. A focus on a specific vertical allows:
- explore better internal tools and mechanisms, inputs and outputs, strengths and weaknesses;
- make a detailed list of competitors, rank them in order of importance, take from them the best, and qualitatively build up;
- reduce the distance to the customer, understanding his needs in the best possible environment - in the common market for you.
If you are just starting to try out affiliate marketing, please note the following tips on choosing verticals.
Evadav recommendations:
1) work with what you have a penchant for or a professional interest so you can learn sales techniques;
2) don’t spread out, start with one or two themes and improve your skills. The market will not go anywhere. Starting with the first sources of traffic you can continue with other verticals;
3) Don’t chase big money at once, start with offers adequate to your abilities and budget;
4) try new, not-swallowed-up niches, with an income potential: you can be the first to start earning where others are afraid to enter.
Overview of top niches
Evadav.com welcomes your desire to succeed and offers its view of the verticals with a soft start in 2022.
Dating
The human being is a social being, so the popularity of dating services, as well as the traffic from them, will never run out. There are two types of platforms inside the vertical: classic dating sites: mainstream dating and, in any case, linked to the topic of sex - adult.
- Pros: lots of proven offers, versatility relative to GEO, decent bids in adult vertical. A relatively simple converting of leads, as this usually requires only the registration of a visitor.
- Cons: mainstream dating can’t boast such a large payout, and there are quite a lot of risky things to do with adult-themed.
Finance
Credit, insurance, bank plastics, stock exchanges, MFIs, and others near the money periphery. In the last few years, the vertical locomotive has been the cryptocurrency market.
- Pros: versatility in the sources of traffic, a truly infinite audience that can be monetized simultaneously in different offers.
- Cons: high competition, very strong rivals, expensive leads - expensive tests, big holds.
Sweepstakes
Sweepstakes are prizes drawn: from coupons in the neighboring grocery store to flagship gadgets from the electronic retail kings. The client gets a chance for a gift, the advertiser collects the user base, the publisher earns on confirmed registrations - all are winning.
- Pros: some sweepstake offers, like sending out a raffle invitation email - it’s a great way to get into the niche with a minimum test budget.
- Cons: Facebook, which is the top source of traffic for sweeps, refer any promotion type to any shades except white. The general problem of vertical is the poor quality of traffic
Cryptocurrency (Crypto & NFT)
This is a vertical for any taste: trading, bots, investment, education. Most of the popular offers are in the area of investment. The most promising sector is NFT (non-fungible tokens), because at current rates of penetration into the digital environment, soon no market will escape their presence.
- Pros: solid payouts, no hold. A huge, omnivorous audience with understandable demands. If you have experience in any financial or gambling niche, entering crypto will be easy. Evadav fully allows this vertical with large payouts.
- Cons: a lot of restrictions - chances of getting into a ban. The high competition requires a time-consuming approach to making creatives.
Gambling
Casinos, slots - gambling in one word. Since the main motivation of the local target audience is entertainment, it makes sense for publishers to look closely at the trends of mixing reality with the introduction of AR and VR.
- Pros: many cooperation schemes, a sea of useful information for beginners, wide GEO, low barrier to entry (relatively).
- Cons: big competition - low ROI, gray niche specificity, fast burnout of GEO and offers.
Betting
Sports/cyber betting is a powerful vertical with an amazing profit. The important thing to remember is that the event schedule dictates the weather in this niche. The traditional leader in working with the traffic on betting is push format: inexpensive, simply tuned, easy to pass through the moderation.
- Pros: one (huge) audience with gambling, so you don’t have to think about inventing new schemes. Diversity of sources and moderation of budgets to test hypotheses. The legality of bookies.
- Cons: relative seasonality, which means that players' interest is not always stable. Need to keep an eye on sports events to keep up with market dynamics.
Nutra
Beauty & Health goods and services. Vertical takes in everything that responds to human complexes about appearance, age, health.
- Pros: the target audience for Nutra vertical is everywhere, geography is wide. Many offers for any taste and a budget with predictably strong demand.
- Cons: some products are hard to promote with white methods. High competition.
E-Commerce
A large niche with a wide assortment in hundreds of categories. Due to the scale, it is easy to find an offer for any audience and then to segment attraction and conversion with maximum benefit.
- Pros: variability - thousands of offers for all tastes. The relative loyalty of advertisers to the source of traffic. It is considered the best vertical for beginners.
- Cons: wild competition. High barrier to entry (technical, budget, skills) in partnership with large networks.
Remember, there’s money in every niche. The main thing is to find yours, comfortable to work with. The big profit of some verticals is associated with the appreciable cost of attracting traffic, in other ones - budgets are modest, but you have to work for a decent conversion.
To get professional advice and an assessment of the monetization potential of the selected niche you can write to your manager from Evadav!
Choosing a domain name and hosting
Domain
When selecting a domain, consider it as a tool for promotion. The correct name should indicate directly or have a clear association with the niche in which the site will work.
- Evadav tip: We recommend that you pay attention to the domains with history. That’s the kind of names that crawlers have loyalty to. This makes it possible to move the resource to the top much faster than in the case of the first registered domain. Of particular value are old domains that had only one owner but were regularly renewed.
The price of such names is knowingly higher, but they are worth their money because they save up on promotion and multiply speed up request results.
Hosting
The platform on which the site files are stored is called hosting. It is the responsibility of hosters, providers who receive a fee for maintaining the space you rent.
The most popular solution in affiliate marketing today are websites created on CMS design types: WordPress, Wix, Tilda.
- Fact: more than 40% of all Internet resources on the planet are made with WordPress.
CMS (content management system) implies the owner’s full control over the external and internal content of the site, offering thousands of themes and plugins for customization. As a rule, the hosting service is provided by default.
There are enough free hosting facilities to start in the affiliate marketing sphere. When the time comes to scale the project, you will easily go to premium, paying a certain amount for the new volume on the server, additional options, and more loyal support.
Rating of the most popular platforms for hosting websites on WordPress
Evadav tip: If your traffic generation strategy is based on a large amount of text content, look in the direction of the Medium or Blogger blog platforms. Here the hosting is also in the complex with the subscription. The possibilities of these sites are inferior to the WordPress toolkit, but for article promotion (reviews, guides, informational texts) is a convenient and the main - working version.
Website configuration
When you think about site design, you will sooner or later decide whether to use/buy a ready-made template or order a unique topic from specialists.
- Evadav recommends the first version, as the development on the side will cost a lot - 2-3 thousand dollars.
At the same time, the equal quality template can be bought for reasonable money - 50-100 dollars. In addition, the finished WordPress themes rarely require a shamanic dance in an attempt to pull them onto the engine and are set in two or three clicks.
What should a decent affiliate website look like in 2022?
The Evadav team has compiled a list of criteria that will help you get around your competitors. Just consider them when building the site and give yourself an advantage already at the start. Let’s go!
Responsive design
The number of people using pocket gadgets for communications is growing daily.
- According to TAdviser data, the share of mobile traffic at the end of 2021 was 83%.
If your site design is not adapted for smartphones and tablets, you can forget about normal conversion.
Choose a topic that is compatible with mobile devices.
Give the visitors a chance to see your offer on the go - in the subway, in the guests, at work, and watch as the refusal rate decreases.
SEO-friendly
The chosen design should not limit the possibilities of SEO optimization. In this regard, it is worth paying attention to the same WordPress. Even in default, it offers an extensive pool of tools for qualitative search promotion.
If this is not enough, there are dozens of plugins connected - plugins that extend the potential of SEO optimization to infinity. The important thing is to remember why you need it.
Additional configuration
However perfect the design of the template, you will have to adjust it - change the logo, adapt the font pairs, remove or add graphic elements, forms, and modules.
- Evadav tip: while looking at the theme for the site, consider how accessible it will be if necessary possible to personalize the site.
Development contact
Many people overlook it, but the opportunity to get a quick consultation on a topic or plugin is an important point. In order not to spend time on solving problems on your own and not pay for the services of third-party developers, learn about the terms and guarantees of support in advance.
- Observation: lack of backup is a property of free templates. Paid topics are generally not deficient.
Multilanguage
Multiple language support will be needed if you are going to scale up GEO or target a local market that uses different languages.
For the newcomer, who does not plan to dive from the start into exotic niches of distant countries, the issue of multilingualism of the site is closed simply by installing a plugin. These add-ons can support more than 90 languages simultaneously, most of which are free and do not require extensive professional customization.
User-friendly interface
Your task is not to impress the visitor’s imagination, but to make his/her stay on the site enjoyable. The selection and purchase of partner products should be natural and simple. Leave the extraordinary creativity to fashion photographers.
- Evadav tip: The appearance of the site, taking into account the trends of fashion and the nuances of verticals, is of course important. However, it is recommended to give priority, not to the elegance of the screens, but to the ergonomics of the interface: intelligent navigation, appropriate interactivity of forms, and understandable inscriptions on buttons.
Website content
Making a visitor a lead (a potential client doing the target action you need) is not an easy task. But it’ll be a lot easier if you can convince the audience that you’re an expert on the subject.
An excellent way to demonstrate expertise is to publish relevant content regularly. The more detailed and literate you close the interest in your field, the greater the public’s trust in you and the more pleasant the conversion figures.
Content types for websites
Opinion pieces
Unique material about the product based on the practical experience of the author. Ideally, the copywriter’s qualifications should be confirmed by publications in other publications and projects.
Translation
It’s a great way to get exclusive news, press release, review. Typically, this content is an artistic adaptation of the machine translation of the source.
Rewriting
Deep (unrecognizable) processing of the original text with the preservation of meaning. This approach allows to receive quickly and much original content without violating the rights of other authors.
SEO-optimized content
This category includes material of any format and volume containing a specific number of key accessions. Intelligent use in the text of queries, in particular, allows not only to put the page at the top with minimum investment but also to keep it there for a long time without any subsidy.
Interview
This type of content, whether represented by text or video, is a unique source of information in terms of impact and reach, miraculously gathering record traffic. Of course, we are talking about qualitative material. The watery reasoning of «armchair» experts does not count.
Reviews
Buyers trust the author’s reviews of goods and services if they find them reliable. Given this, in some vertical settings, it makes sense to focus on publishing a broad view of the product, helping people make the right decision.
Traffic can be different
A successful choice of verticals, a well-thought-out structure, and attractive site design - it is wonderful. But passively waiting until users notice your «charm» is a bad idea. You have to attract and then hold the traffic. How? Read more.
Charges applicable
This section lists how to get traffic to a site for money.
1. Contextual advertising: Generate ads through Google Ads. You will be charged for views, clicks, or target actions. Quick and accurate, but expensive.
2. Social media targeting: the analog of context ads, only within social networks. It assumes greater audience involvement through the ability to comment and evaluate posts. Expensive.
3. Aggregators: Company and product information in thematic catalogs. Excellent for e-commerce niches and sweepstakes. Competitive offers make it possible to choose a site with a loyal audience and a moderate price.
4. Links on third-party sites. Choose the site of the profile theme and negotiate with the owners about the placement of the content - native ads, reviews, interviews, press releases. The price is moderate, depending on the coverage.
5. Influencer marketing: Advertising by opinion leaders. You pay a blogger, who delivers good news about your product to his/her fans in a proper way. The cost of collaboration is determined by the size of the audience.
6. Sending out. All channels - email, push, SMS, and chatbots. The main thing is that the addressees should be the most target. Effectiveness depends on the quality of the base and the personalization of the messages.
Free of charge
Ignoring the possibility to receive traffic for free is not our method. Evadav experts recommend using all available arsenal!
1. SEO-promotion: is not only articles with frequency keys but also a carefully thought-out page structure, from header to footer. A good text, anchored in the top one day, will generate a client stream for a long time.
2. Social media: A channel or profile in a popular social network, illuminating the same niche as the main site - a magnificent booster of traffic. Creative posts, quizzes, and thematic collections will help to maintain interest in the product and will not cost you a penny.
3. Q&A services: Places where people are trying to find solutions to problems. A good example is Quora.com. All you have to do is find a topic, close to the niche being promoted, and show yourself as an expert, discreetly promoting your project.
4. Rankings. Some portals practice articles and collections of services, goods, everything in the world. You offer your website or product as a member of such a rating. Famous sites will ask for money for this, smaller resources can mention you for free.
5. Directories and maps will not turn your traffic into Niagara Falls, but you will always have a stable stream from a brand card registered through Google Business. Besides, search engines better rank organizations with confirmed contact information.
It’s way better with analytics
- Traffic should be controlled: where, from where, how much? At every moment of the campaign, you need to know what happens at every stage of the funnel that turns a visitor into a lead.
The basic toolset for analysis is all in Google Analytics.
These services are enough for a beginner to fix traffic volume, see sources, compare conversion coefficients, understand the efficiency of the whole website and its elements. Besides, they not only show the detail but are also free of charge.
- Evadav tip: Knowing your capabilities is good, but understanding how competitors live is even better.
Competitive intelligence through SEMRush and Ahrefs will reveal the secrets of SEO, social media page analysis will show audience size and interaction triggers, feedback on the same Google Maps and IRecommend.ru, help to understand product satisfaction and the blind spots of the market.
Don’t forget the trackers.
More information about trackers, their opportunities, and the importance we revealed in our “Traffic monetization” guide.
Searching for advertisers to monetize traffic from the created website
The website is assembled, configured, and launched. You have a pleasant excitement to watch the growing traffic and calculate profit options. Let’s go through the main channels of monetization.
Contextual advertising (Google AdSense)
It’s an advertisement in any format and relevant to the website topics: from a text note and a banner to a full video review. Every time a customer clicks on an ad block, the publisher gets the money.
- The rewarding system is called PPC (Pay Per Click).
To start working, you have to register in the advertising network and wait for the approval of the administration.
Direct advertising
Having stable traffic of several thousand visitors daily (why not?!) you can address directly to advertisers with the offer of advertising placement.
- Advantage of the method: you set the cost for views by yourself.
Additional income can be obtained if you promote the service in a complex, combining the placement and creation of advertising content into a turnkey service.
Tangible profit in the direct interaction with advertisers yields such types of monetization:
- branding – mixing several types of content on one page/site. The visitor loses the sense of boundaries between original material and advertising and more often gets on the sponsor’s page.
- banner ads – the most popular format. Here success depends entirely on creativity and getting into the needs of the target audience.
- native ads – any content with a subtle mention of the product or brand. The more natural the advertising link, the higher the conversion.
- push, in-page, pop-under – Pop-ups, blocks, and lendings that don’t give the visitor a chance to miss a promotional message. It’s a tool of enormous potential with a proper approach.
- links placement – links to the advertiser’s project, placed in the right places of your site. The easiest way to earn.
Evadav offers profitable monetization conditions of native ads, push notifications, in-page messages, and pop-under.
We don’t strive to become the best, we’re busy doing your business the best!
Affiliate programs
In order not to starve while waiting for favorable offers from advertisers, the site owner can become a member of the affiliate program of a famous brand or one of the advertising networks. Of course, the topics of your site should coincide with the niche of the seller, and the resource itself should have a presentable view.
Fundraising
It is simple: fill the site with useful content and ask, as a reward, for donations on project development.
Sales of goods and services
Suppose your site is devoted to reviews of the novelties of the game industry. Why not add a few pages of near-game goods: consoles, peripherals, games, or merch?
Paid subscription
The system resembles fundraising, but with one difference: if the visitor does not pay, he will not be able to access the main part of the content.
This is how a popular economic resource monetizes traffic: "Pay to know more".
Ad networks
Advertising affiliate networks can provide ads immediately. You don’t have to spend time looking for advertisers, they already did it for you. Every network has its database of active advertisers.
All you have to do is add your site, select the advertising format from the list according to your goals, place the code on your site and income won’t take long.
- Pros: no need to waste your time looking fo-r advertisers, big profit.
- Cons: it is not always possible to choose the type of product or service that will be advertised on your site.
Join Evadav, add new traffic sources and get super profit!
Which strategy to choose in the end?
Experience has shown that an affiliate beginner is more likely to get profit fast if he/she implements time-proven techniques and strategies. Why make new roads if you can use ready-made solutions?
- Evadav ad network is ready to offer publishers more than 25K proven advertisers and 50K+ active campaigns each month.
It is up to you to decide which advertising formats and monetization channels to use. For our part, we declare that push, in-page, pop-under, and native ads are the leaders according to the ratio of profit to effort.
- Evadav tip: don’t stick to only one format, test several, choose what’s the best for you and be on top.
We’re sure, that we look at affiliate marketing the same way as you. Evadav ad network is the best choice for monetization.
See for yourself!
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How to make more money with Evadav Popunder
The popunder format is an efficient way to monetize a site or landing page, tested by time and many publishers.
In 2022, Popunder will remain as popular and effective as ever.
We created a step-by-step guide where we:
- described Evadav Popunder in detail;
- considered its advantages and disadvantages;
- specified settings categories;
- described the most frequent mistakes of the publishers, which should be avoided;
- shared life hacks and recommendations for even more profit.
How do you use the popunder traffic and squeeze the maximum out of it? Let’s figure it out!
Read the guide
If you’re a website owner or an arbitrage manager dealing with traffic, sign up for Evadav and get awesome additional income.
Join Evadav
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All devices are beeping from promo Push messages, e-commerce sites offer a number of In-Page and Native ads, as well as Popunder.
Dear women, the Evadav team congratulates you on the 8th of March and wishes you all the best: happiness, lots of love, and family warmth, today and always.
For this special occasion, Evadav give a promo code: 8march
Partners, top up your balance from $100 from March 8 to March 15 and get 8% bonus.
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