E-commerce sites have two seconds to load a Web page or consumers will click away. And after three seconds nearly all customers will split, according to research by Forrester and Akamai.
Akamai had Forrester conduct a followup to a 2006 survey. The 2006 survey found that 4 seconds was the threshold for Web page loading. Three years later that threshold has been halved.
Quick page loading is a big factor in loyalty for e-commerce sites. No surprise there. It?s also no surprise that Akamai?which sells services to speed up Web pages?is doing the survey. Nevertheless, the results are interesting.
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