Difference Between Pay Per View and Media Buying?

[Jasmine Henderson]

I am seeing people are talking about pay per view and media buying. I want to know what is the difference between them? I head that media buying is costly while pay per view is cheap in price, is this true?

 

[InterGMediaGreg]

PPV usually means buying popup traffic (generated usually via surfers who have downloaded a toolbar which then pops ads on certain occasions) whereas a media buy would be buying banner ads on a high traffic website like Yahoo

 

[game333]

One mean pay per view, another mean banner display, or buying banner impression.
Hope it clears your thought.

 

[Make Money Online]

@InterGMediaGreg is right.

PPV = popup ads

Media buys = banner ads

personally I like media buying. This is suitable for long run business. Most of the user using Adblock which is blocking pop-up ads.

 

[Mobidea]

I just want to add that in PPV you are paying for any visit or impression that your material (like banner ad) is getting.
By media buy it means that you buy previously a group of impressions. So media buy is cheap than PPV but it brings more risk.