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Like Yell in the U.K. two weeks ago, DexMedia becomes the latest directory publisher to provide its local advertiser database to a major search provider. In Yell’s case it was Google Local U.K. In this case it’s Yahoo! in the U.S.
Dex local advertisers will appear on Yahoo! Local and Yahoo! Yellow Pages.
The press release states that this will extend Dex’s network and reach via Yahoo!’s brand and traffic. Yahoo! benefits by enriching its local database and providing a better user experience. Both statements are undoubtedly true, but as with all such deals it ultimately raises questions about how the move will affect Dex’s traffic as a destination over the long term. (Dex already has a distribution deal with Google.)
You can read the entire article here: searchenginejournal.com
Regards,
Ovi
Dex local advertisers will appear on Yahoo! Local and Yahoo! Yellow Pages.
The press release states that this will extend Dex’s network and reach via Yahoo!’s brand and traffic. Yahoo! benefits by enriching its local database and providing a better user experience. Both statements are undoubtedly true, but as with all such deals it ultimately raises questions about how the move will affect Dex’s traffic as a destination over the long term. (Dex already has a distribution deal with Google.)
You can read the entire article here: searchenginejournal.com
Regards,
Ovi
