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CPC or CPM For Facebook Ads

Discussion in 'Pay Per View' started by Make Money Online, Mar 31, 2016.

  1. Make Money Online

    Make Money Online Affiliate affiliate

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    What do you think which is the best option for running Facebook ads campaign? Is it CPC or CPM? What option do you prefer to run your ads usually?
     
  2. Globaxy
  3. Dustin Barruela

    Dustin Barruela Affiliate Manager Affiliate Manager affiliate

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    Cost wise? CPM of course.

    You get a larger margin if you buy traffic on CPM.
     
  4. Mr. FOX

    Mr. FOX Affiliate affiliate

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    For Facebook advertising, I love CPC over CPM. Because Facebook is the big social media than any other which means Facebook has lots of traffic. So for this sense, there are less amount of time to run out of your money and have few clicks from Facebook. So it's a wise decision if you run your CPM basis for Facebook.
     
    omarbe likes this.
  5. pluscpi

    pluscpi Affiliate Manager Affiliate Manager affiliate

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    I think it's always better CPM than any other, to be cheaper.
     
  6. Coreyz

    Coreyz Affiliate affiliate

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    CPC is costly but targeted. CPM is cheap but less targeted. Beside as FOX said social media contain huge amount of traffic so go for CPC.
     
    Hathu Nguyen likes this.
  7. SEO Guru

    SEO Guru Affiliate affiliate

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    For Facebook I always prefer CPC.
     
    shi chan likes this.
  8. Dead Pool

    Dead Pool Affiliate affiliate

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    I do love CPM for Facebook ads. If you know how to reach your targeted visitors then you will get targeted leads even spending only two cents ;)
     
    shi chan likes this.
  9. Redamrg

    Redamrg Affiliate affiliate

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    for me i use cpc ,when it goes well i switch to cpm
     
    shi chan likes this.
  10. shi chan

    shi chan Affiliate affiliate

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    You should select your target CPM when you want to quickly promote the brand of the business to a large number of users. The objective of the CPM is exposure "distributions". and You should choose a CPC bid if your goal is the conversion rate conversion, ie customers with specific actions to your ad, click on the site, buy products ;)
     
  11. Certified
    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    The best way
    U start with cpc
    Until u figure out how much the ctr of the add copy
    Then u do the math and see if cpm is good for u or not
    Good luck
     
    shi chan likes this.
  12. lumeire

    lumeire Affiliate affiliate

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    I use CPC for website clicks, but CPM for like campaigns. It depends on your CTR.
     
    tyoussef likes this.
  13. Happy Marketer

    Happy Marketer Affiliate affiliate

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    CPC = low cost but CTR is also low
    CPM = High cost but CTR is high in Facebook advertising. I prefer CPC.
     
    tyoussef likes this.
  14. Alisa stophie

    Alisa stophie Affiliate affiliate

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    I prefer CPC for running FB ads. I can see immediately the effectiveness of the campaign.
     
    tyoussef likes this.
  15. TamakiVTM

    TamakiVTM Affiliate affiliate

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    CPC for selling
    CPM for brand
     
    tyoussef likes this.
  16. kooty 1

    kooty 1 Affiliate affiliate

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    CPC is good
     
    tyoussef likes this.
  17. TrafficBroker

    TrafficBroker Traffic Manager Traffic Manager affiliate

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    Regarding Facebook, CPC type in best.
    Facebook have million post in minutes and you can wipe out money with seconds without observation.
    CPC target correct peoples and deliver results.
     
    tyoussef likes this.
  18. Hungryforaction

    Hungryforaction Affiliate affiliate

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    How do you handle finances or budgets for FB-campaigns? Is there for instance a prepaid modus to topp up with money to avoid going bankrupt?
     
    tyoussef likes this.
  19. TalActiveRevenue

    TalActiveRevenue Affiliate Manager Affiliate Manager affiliate

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    CPC for selling
    CPM for brand

    If you manage a good campaign then CPM is m,much more profitable
     
    tyoussef likes this.
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