Click Happiest Consumers? What do They Click?

[Linda Buquet]

f you guessed that the surfers that click ads the most are a fairly young demographic - you'd be right!<strong>
But what income bracket are they in do you think? High or low? If you think the ones doing
the clicking are the ones with the most disposable income to burn, you're err... wrong.</strong>
<font color="#ff6600">(According to the study below)</font>

If you guessed that what they click on most is text ads, you'd be right again. <strong>Banner blindness still prevails except for one placement that is still getting good CTR. What is it?</strong>

All the bloggers pushing the use of video, should take a look at these numbers. <strong>Video isn't doing all that well, when it comes to getting the clicks</strong>, although I'm sure it depends on the market you focus on.

If you like CTR stats and data from this study by iPerceptions is packed with good info to help you capitalize on what could otherwise be a very weak Q4. Below is the Press Release and a few snippets I pulled that should be of interest to affiliate marketers and etailers alike.

<strong><a href="http://iperceptions.com/en/news/iperceptions-study-uncovers-consumers-real-online-">iPerceptions Study Uncovers Consumers’ Real Online Ad Preferences</a>
"The study found that, despite current buzz around video ads, marketers do not need to spend on fancy interactive ads in order to reach consumers. <font color="#ff6600">In fact, consumers are most likely to click on simple text ads (25% of respondents)...</font></strong>

<strong>As advertisers plan key media buys to boost sales during the upcoming holiday season, they would do well to plan marketing messages and targeting tactics around the study’s finding that <font color="#ff6600">the likelihood that a person will click on an ad goes down as their income rises</font>.</strong>

<strong><font color="#ff6600">On average, 40% of consumers likely to click on any ad make less than $50K a year</font> – and only 15% make over $150K. The income gap is most pronounced with video ads, with <font color="#ff6600">49% of consumers likely to click on video ads making less than $50K a year – and only 13% making over $150K."</font></strong>

Donuts started a great follow up discussion about this post over at <a href="http://www.affspot.com/showthread.php?t=1076">AffSpot</a>. Head over to see what he had to say. Oh and I didn't mean to imply I don't like video. I think it can be a big conversion boost in the right markets and IF it's done right. See what Donuts and I talked about over there and jump in the convo!
Related: <a href="http://www.clickz.com/showPage.html?page=3631075">Survey: Younger, Lower Income Web Users Are Heavy Ad Clickers</a>