Bing keyword tool spend

[lionking]

hello grinders!

Can anyone explain me what is spend column in bing keyword tool? What exactly is this data?

Thanks!

 

[lionking]

Anyone?

 

[GrupoWayseer]

is the average amount of money spent the previous month by advertisers targeting that specific keyword, i wouldnt trust those numbers soo much tho, focus on impressions and clicks