Best Practices for B2B Affiliate Marketers ? By Todd Bloch

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Best Practices for B2B Affiliate Marketers ? By Todd Bloch
by Colleen, Feedfront Magazine
August 30, 2010

B2B affiliate programs have taken a back seat in the industry, despite the fact that many B2B businesses already rely on contractors to drive sales offline. Nonetheless, business advertisers have not gained the attention of online affiliates because of long sales cycles, latent transactions, offline conversions and high customer acquisition costs.

That is all about to change thanks to better tracking technologies and creative new ways of structuring programs. Here are several ways that advertisers can collaborate with affiliates to build dynamic, successful programs:

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