Average Bid vs Max Bid

[medvih]

Hello Guys,

I would like to know what is the difference between average bid and highest bid.

Also, does my bidding strategy makes sense?

I bid below the average bid which is 0.004

See the image: View image: CPM Australia

 

[Dispply]

As cap always says,
average is average, highest is highest (joking).

With highest CPM bidding, you set the highest amount you want to pay for each 1,000 viewable ad impressions. The higher your max viewable CPM, the greater the chance that your ad will appear.

So basically highest bid give you 100% of viewable, while average give you some % of this chance. Like second position views.

I'd say if you're searching for quality traffic and better performance, your bid is quite low. Try increasing it and see how the things change.

 

[newlxx]

Hello Guys,

I would like to know what is the difference between average bid and highest bid.

Also, does my bidding strategy makes sense?

I bid below the average bid which is 0.004

See the image: View image: CPM Australia

Average bid is the average bid from all the advertisers competing for impressions.
Highest bid is the bid of the #1 bidder.
Pretty self explanatory.

TBH no one will ever tell you their bidding strategy.
Every ad network has a different strategy.
Test test test.

 

[medvih]

Thanks Guys.