Affiliates as Conversion Consultants - Tactics to Increase Success by 165%

[Linda Buquet]

Today I was happy to see Linda Bustos over at the Get Elastic Blog posting about affiliate marketing again. (It's been awhile.) She turned me onto a great <strong>FREE online seminar</strong> about affiliate marketing from Marketing Experiments that I missed somehow (below).

But 1st I wanted to share her post and comments as she makes a really good point. Affiliates CAN be a merchant's best source of advice for improving their conversion funnel, which can help both the merchant and their affiliates reach new levels of sales success.

<strong><a href="http://www.getelastic.com/affiliate-consultants/">Do Affiliates Make Good Conversion Consultants?</a></strong>

High quality affiliates are motivated by the profitability of working with you. Even if you have a higher commission, with a stinking conversion rate the affiliate isn?t making maximal money. They are thinking earnings per visit... Reaching out to your affiliates to work with them on conversion optimization is not just ?a bit of free consulting? for yourself, it lets your affiliates know you are committed to increasing their performance as well as your own. Offer affiliates some flexibility in landing page design, product copy or headlines, soliciting their input and facilitating tests.

Linda's post was inspired by the following online Seminar from Marketing Experiments. It's geared more toward merchants, but I think affiliates can learn a thing or two as well. <strong>Watch for free and boost your conversions.</strong>

<strong><a href="http://www.marketingexperiments.com/webclinic-08-27-09.html">Affiliate Marketing: Tests and tactics that increased clicks and leads by 165%</a></strong>

How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI?

Inspired by takeaways from Affiliate Summit and past MarketingExperiments affiliate clinics, we looked at ways that all involved can avoid or overcome common pitfalls and build more successful programs.

* Research on what is and isn't working today
* Tests and experiments with gains of up to 165%
* Do's and don'ts for merchants, networks and affiliates

<strong><a href="http://www.marketingexperiments.com/webclinic-08-27-09.html">WATCH: Affiliate Marketing: Tactics that increased clicks and leads by 165%</a>

<a href="http://www.marketingexperiments.com/whitepapers/MEx-Affiliate-Marketing.pdf">View the clinic summary/white paper</a></strong> (PDF)