Affiliate Marketing: No Risk Channel - Need for Self Regulation

[Linda Buquet]

Today the IAB UK is having their affiliate marketing seminar, <a href="http://www.iabuk.net/en/1/events2009affiliateseminar.mxs">Affiliate marketing - beating the recession one click at a time</a>. The seminar looks at the growth of our dynamic industry, the need for ROI, transparency and self regulation.

The 1st session of the day was "<strong>Standardization and self regulation - what the channel is doing to ensure it remains safe and worthwhile</strong>" featuring Matt Bailey from i-level. Here is some of the information he covered.

<strong> He started off saying <a href="http://www.iabuk.net/en/1/affiliatemarketingseminar240609.mxs">Affiliate marketing should be a 'no risk channel'</a></strong>

"Bailey went on to outline the importance of standardisation and self-regulation to ensure the continued success of a medium once considered somewhat murky. By protecting the interests of all parties and avoiding conflict, Bailey argued that affiliate marketers could ensure that the medium continued to flourish even during the current tough economic conditions.

Looking to the future, of key concern for Bailey was education and transparency. "Problems come about because of lack of knowledge about what is permitted," argued Bailey. One solution he outlined was to "ensure your terms and conditions are comprehensive and regularly updated".